PPC Manager in Genesis

Genesis is a Ukrainian co-founded IT company and one of the largest publishers of non-game applications. Together with the best entrepreneurs of Central and Eastern Europe, we create and develop global technology businesses. Our main markets are the USA, Europe and Africa. As a co-founding company, Genesis first provides promising startups with the necessary resources and expertise for development, and then accompanies the project until it becomes an independent business. Currently, 25 projects are developing in our ecosystem in four main areas: mobile applications, online media, e-commerce and R&D. Our partner Aweb is an Internet marketing agency that has been successfully promoting clients' sites since 2006 with the help of search engine optimization and contextual advertising . Aweb helps to see how effective Internet marketing benefits the business and contributes to its growth. The company is looking for an ambitious PPC Manager to launch new internal product lines and CPA grid. Your tasks: launch your own Google Ads campaigns and scale them to achieve KPIs; constant optimization of Google Ads campaigns and improvements results and metrics (primarily ROAS, CR); A/B-testing — continuous development and testing of hypotheses to improve product metrics of the funnel; reporting by campaigns; analysis of the market and competitors for continuous growth. Our ideal candidate: understands the main marketing metrics (CPM, CTR, CPC , CPA, ROAS, CR); has experience working with Excel and Google Sheets at an advanced level; has strong analytical skills and the ability to make decisions based on data; is able to clearly express and argue his point of view; written English at the Intermediate level or higher. Will be an advantage: experience in the marketing department of a large IT product; experience of working with Paid Search. What you get: comfortable work format (office, hybrid, remote) flexible schedule; lunches, fruits and snacks at the office; a strong team that works for results and can teach a lot; internal training, seminars and conferences from Google; the opportunity development to lead direction and management of your own team. Join!