Performance Marketing Specialist in Eastend sp. z o.o. sp.k.

Required skills: Analytical sense - working with data. Creating, configuring and optimizing advertising campaigns based on a specific billing model (CPC, ROAS, CPM, CPL, etc.). Creating effective advertising campaigns and optimizing them - performance marketing. Basic knowledge of Adobe Photoshop or other graphics creation tool. Very good knowledge of English in speech and writing and good knowledge of Polish in speech and writing. Responsibilities: Creating and optimizing Google Ads and Meta Ads advertising campaigns in efficiency models. Creating campaigns based on Marketing Automation. Analysis of the effectiveness and efficiency of activities carried out - use of Google Analytics and other tools. Drawing conclusions from the activities carried out - reporting. Monitoring competition activities. Participation in creating a marketing strategy. Recommending actions to improve campaign effectiveness. Participation in industry conferences and meetings regarding Google Ads optimization. Cooperation with various company departments and marketing agencies. Requirements: At least 3 years of experience in creating and optimizing advertising campaigns - fashion industry. Excellent knowledge of Google Ads, Meta Ads, Google Studio, Google Merchant Center, Google Analytics, Google Tag Manager, MS Excel. Very good knowledge and use of MS Excel. Very good knowledge of programs such as Yandex, Hotjar, Brand24 or similar. Ability to effectively optimize advertising campaigns and create new ones, tailored to the current needs of the company, based on designated KPIs. Analytical sense and drawing conclusions from conducted activities - working on e-commerce data. Ability to work in a team and the ability to set priorities. Ability to work under time pressure - meeting project deadlines. Commitment, independence, responsibility for project implementation. Welcome: Current Google Ads certifications. Knowledge of SEO principles. Knowledge of the TikTok application. Other foreign languages ​​(German, Ukrainian, Russian). We offer: Benefits: co-financing for the MultiSport card, co-financing for private medical care, life insurance, possibility of joining PPK, employee discount on the store's assortment. Parking space. Employment contract, mandate contract, B2B – trial period not exceeding 3 months. Salary depends on your experience. Recruitment stages: Application verification. Telephone conversation – invitation to an online or offline meeting. Verification of the completed recruitment task. The content will be provided at the meeting. Selection of a candidate and presentation of a proposal to start work.