Performance marketer (Google, Facebook, Keitaro, gray niches) in Hay Credito

Main tasks

1. Work with partners and traffic sources

• Interaction with affiliates and media buyers who buy traffic into our funnel.
• Control of the implementation of KPI partners: cost of issuance, volume of issuance, quality of traffic.
• Maintenance and expansion of the affiliate network.

2. Working with advertising sources

• Google Ads: search, campaigns, optimization, analytics.
• Facebook Ads: settings, optimization, working with business offices.
• Experience with "gray"/sensitive niches is desirable.

3. Tracking and analytics

• Working with Keitaro.
• Analysis of traffic, funnels, key events (registration > application > issuance).
• Lead quality control, fraud detection, work with postbacks.

4. Working with the internal product

• Forming proposals to improve the conversion inside the funnel.
• Participation in the development of offers, landing pages, PWA/mobile components.
• Setting tasks for the product team: UX, texts, promotions, communications.

5. Activities and promotions within the company

• Creation of promotional offers, temporary promos, bonus mechanics.
• Work on brand positioning: tone, style, key messages.
• Participation in content preparation: banners, promotional texts, ideas for email/SMS

KPI (fixed and variable part)

• Execution of the plan by the number of issues.
• Adherence to the target cost of issues by each source.
• Increase in the share of quality leads (registration > application > issuance).
• Effectiveness of working with partners (volumes, cost, stability).
• Timely implementation of product and promotion tasks.

Requirements

Must have

• Experience with Google Ads and Facebook Ads (preferably in "gray" niches).
• Experience with Keitaro (required).
• Understanding the funnel of MFI/fintech products: registration > application > issuance.
• Ability to work with data, analytics, postbacks.
• Ability to work with partners/affiliates.

Will be a plus

• Experience in fintech / lending / crypto-loans.
• Understanding anti-detect, PWA, redirection logic, server integrations.
• Experience in creating marketing campaigns and offers.