Performance Manager in Moneyveo

Moneyveo invites you to join our Performance Manager team.

A little about us:

Moneyveo is a product fintech company, the leader of the online non-bank lending market (*according to the results of the 2023 voting in the PaySpace Magazine Awards rating, the nomination "Best microcredit service") and one of the best employers in Ukraine (according to the "Best employer brand" rating of the magazine "TOP-100. Ratings of the largest"). For more than 10 years, we have been providing quick financial assistance here and now.

As market leaders, we at Moneyveo not only create comfortable conditions for our team, but also drive global changes in the society in which and for which we work. 

That is why corporate social responsibility for us is an inseparable part of doing business, which we are constantly developing. Thus, since the beginning of the full-scale war, Moneyveo has transferred more than UAH 20 million to the Armed Forces. In particular, by its tenth anniversary, the company handed over 50 fpv drones worth over a million hryvnias to Ukrainian soldiers.

Responsibilities:

1. Control of the effectiveness of the Performance area

• Monitoring of key indicators of all performance channels: CPA, CAC, ROAS, ROI, LTV, CR at the stages of the funnel (visit > lead/apply > approved > issued).
• Control of KPI execution by specialists of the performance marketing team.
• Regular analysis of the effectiveness of advertising campaigns and engagement channels.
• Identification of problems in the conversion funnel and formation of optimization hypotheses.
• Preparation of analytical conclusions for Performance Lead and management.

2. Management of advertising projects and channels

• Independent management of individual advertising directions or test projects.
• Constant search for new channels and tools for attracting customers.
• Launch of test campaigns and evaluation of their effectiveness.                                               

3. Analytics, tracking and data quality

• Control of the correctness of web+app marketing campaign tracking (GA4, BigQuerry, AppsFlyer)
• Formation of requirements for analytics and data quality control.

4. Performance marketing technical support

• Participation in finding/solving technical problems of advertising campaigns
• Working with technical problems of HTML, CSS, Angular+Prerender(SSR), API, webhooks, integrations of advertising platforms.

5. Interaction with teams

• Participation in regular meetings of the performance team.
• Coordination of work between: marketing, product, analytics, development.
• Setting and checking the quality of implementation of tasks of the Performance team.

6. AI and automation

• Using AI for: analyzing campaigns and creatives, finding reasons for drop in performance, generating marketing hypotheses, reviewing SQL and Python queries.
• Developing automations for: regular reports, KPI alerts, checking the correctness of UTM and events.
• Vibe Coding skill - highly recommended.

How we see our colleague:

• Practical experience of working with channels: SEO, GAds, DV360, CPA, direct communications (SMS/Viber/Email), SMM (Target/Organic), ASA, ASO (React Native mobile apps)
• Understanding the funnel and optimization by stages (visit, lead/apply, approved, issued/revenue) and key metrics: CPA/CAC, ROAS, ROI, LTV, CR by steps
• DeepLink: understanding the principles, settings and correctness of parameters
• BigQuery: understanding the data structure and logic of queries (at the reading/checking level)
• HTML, CSS (understanding the typical causes of problems with tracking/SEO/Angular/Prerender)
• SQL (basic understanding of principles, ability to read queries and formulate simple selections; more complex queries a plus)
• Python (analysis/automation, API, data processing)
• Experience with traffic splitters/trackers (Keitaro or similar), anti-fraud/traffic quality validation

What we offer in return:

• Professional development and training at the expense of the company.
• Team building and corporate events.
• Participation in the corporate program "Wellness Hub" (goodies in the office, corporate tournaments, gym).
• 24 calendar days of vacation;
• Five-day work schedule from 08:00 (10:00) to 17:00 (19:00).
• Opportunity to work on a hybrid schedule.
• Stable salary payment.
• Modern and cozy office 10 minutes from Pechersk, st. Leipzig, 15.
• Work in a friendly team and a team of competent colleagues.
• A comfortable chillout zone with table tennis, football, games, Playstation and simulators.

Our future colleague, we are waiting for you, so send your resume as feedback. Please be sure to indicate your financial wishes.

In case of a positive decision regarding your resume, we will be happy to contact you and invite you to an interview!