Online Marketing Manager (B2B) in Olfactory

Online Marketing Manager (B2B)

Format: full-time / part-time (negotiable)
Location: remote / hybrid

Who are we?

Ol.factory is an aroma branding agency that creates Signature scent, Private Label and multi-sensory business solutions.
We work with B2B clients: HoReCa, developers, retail, offices, brands.

Our philosophy is science meets emotion.
Our focus is systematic marketing that brings results.

Who are we looking for?

We are looking for an Online Marketing Manager who will be responsible not for "reach", but for quality B2B leads and scaling digital channels.

This is a role about numbers, analytics and results.

Main tasks Lead generation & performance

• Launch and optimization of advertising campaigns (Meta, Google, LinkedIn — as needed)

• Generation of B2B leads

• Control of CPL, CPA, ROMI

• A/B testing creatives and offers

Digital strategy

• Building a system digital strategy

• Funnel management (advertising > landing > lead > contact)

• Working with landing pages

Content & creative

• Setting up technical specifications for the designer / copywriter

• Participation in the creation of advertising creatives

• Adaptation of messages for B2B audiences

Analytics

• Analysis of channel effectiveness

• Monthly reporting on results

• Recommendations regarding scaling

Role KPI

• Number of targeted B2B leads / month

• Cost per lead (CPL) within the budget

• Conversion of lead to contact / appointment

• ROMI of digital channels

Our ideal candidate

• 2+ years of experience in online / performance marketing

• Experience of working with the B2B segment

• Confident mastery of Meta Ads, Google Ads

• Analytical thinking

• Orientation on business results

• Independence and responsibility

Will plus:

• Experience working with niche or premium products

• Understanding branding and positioning

What we offer

• Working with a creative B2B product

• Direct impact on company growth

• Flexible format jobs

• Opportunity to scale marketing together with the business

If you are close to the marketing = results approach, send a resume and a brief description of cases with numbers