Online marketer (trade marketer) in MasterZoo

We are developing an online channel and are looking for a person who knows how to manage promo as a business tool, work with the customer base and increase the LTV of online customers.
If you are close to numbers, systematic and love tails - we are right on the way

Your area of responsibility:

Online promo and promotions

• Implementation of an online promotional strategy in accordance with business goals (turnover, margin, traffic).

• Creation and management of an annual / quarterly promotional calendar.

• Initiation and launch of online marketing promotions, calculation and analysis of ROMI.

• Working with promotional codes: generation, structure, analysis efficiency.

• Management of partner online activities (Nova Poshta, Ukrzaliznytsia, etc.).

• Promo budgeting and cost control.

• Preparation of reports and evaluation of the results of promotional campaigns.

Communications and retention

• Implementation promotional communications in online channels: E-mail, Viber, website, preparation of TK for banners.

• Operational management of e-mail and retention marketing.

• Work with the client base, segmentation.

• Participation in building automated e-mail / Viber / CRM chains.

• View trigger logic, initiation and implementation of optimizations.

• Increasing LTV and repeat purchases of online customers.

Partner marketing activities

• Implementation of marketing activities for partners in the online channel.

• Update of offers in the marketing price of online services for partners.

• Launch and control of partner activities on the site.

• Preparation of reports for partners based on the results of campaigns.

We expect:

• Experience in e-commerce / digital / online marketing from 2-3 years.

• Practical experience of launching online promos and work with retention mechanics.

• Understanding of ROMI, LTV, conversion, repeat purchases indicators.

• Experience with e-mail / Viber / CRM tools.

• Analytical thinking, ability to work with numbers and reports.

• Systematic, responsible, focus on result.