Online channel development manager in Hop Hey

The company "HopHey" - a national retail network of draft beer stores, a leader in its segment, is opening a vacancy for a manager of online channel development. Your areas of responsibility in this position: Increasing traffic and conversion in offline channels; Analysis of competitors' sites and chatbot programs; Analysis of the client base, development of strategy segmentation of customers, creation of personalized offers, control of indicators, reporting; Development and implementation of marketing activities; Setting up the sales funnel; Setting up advertising in Google Ads social media networks (independently and through a contractor); Setting up email marketing (independently and through a contractor); Compiling technical specifications for a copywriter and designer; Analytics in GA4, Firebase, QlikView. Necessary knowledge and skills: SEO, ASO, CROGA4, GTM, Google Search Console, AppStoreConnect, Firebase, Similarweb, Serpstat, Ahrefs, Google.trends, Google MyBusiness, experience in working with CRM systems, experience in marketing activities, experience in research: Google Ads, Facebook , Instagram, YouTube, knowledge of analytics tools: GA4, Firebase, QlikView, Excel What we offer: We offer you the opportunity to work in a successful company with wide opportunities for development. You will receive a competitive salary, the opportunity to learn at the Company's expense, the possibility of remote work. If you have a desire to join our team and implement new ideas in the field of online sales, send your resume. We are waiting for you!