Online channel development manager in Hop Hey

The company "HopHey" - a national retail chain of draft beer stores, a leader in its segment, is opening a vacancy for a manager of online channel development. Your areas of responsibility in this position: Increasing traffic and conversions in online channels; Analysis of competitor sites, programs and chatbots; Analysis of the client base, development of a strategy for customer segmentation, creation of personalized offers, control of indicators, reporting; Development and implementation of marketing activities; Setting up the sales funnel; Setting up advertising in Google Ads and social networks (independently and through a contractor); Setting up email marketing (independently and through a contractor); Compilation of technical specifications for a copywriter and designer; Analytics in GA4, Firebase, QlikView. Required knowledge and skills: SEO, ASO, CROGA4, GTM, Google Search Console, AppStoreConnect, Firebase, Similarweb, Serpstat, Ahrefs, Google.trends, Google My Business, experience with CRM systems, experience in marketing activities, experience and knowledge: Google Ads, Facebook, Instagram, YouTube knowledge of analytics tools: GA4, Firebase, QlikView, Excel What we offer: We offer you the opportunity to work in a successful company with wide opportunities for development. You will receive a competitive salary, the opportunity to study at the expense of the Company, the possibility of remote work. If you have a desire to join our team and implement new ideas in the field of online sales, send your resume. We are waiting for you!