Mobile Marketing Manager (User Acquisition) in Mornhouse

Hello! We are looking for a User Acquisition Mobile Application Manager to improve the effectiveness of our marketing efforts. We are an IT company engaged in the development of mobile applications for Android and IOS. Due to the growth of the team and ambitions, we aim to strengthen our work in marketing.

Responsibilities:

• Managing advertising campaigns in sources of traffic: FB (AEM, SKAD, Web2app), Google Ads (UAC / Search Web2app) from 2 years old.
• Setting up the attribution of various traffic sources.
• Using the latest trends in purchasing and analytics .
• Allocation of budgets between applications and channels.
• Scaling of existing advertising campaigns.
• Testing of creatives (in parallel with existing advertising companies).
• Conducting soft launches of new products with the next release in the Global launch.
• Deep analysis of the effectiveness of advertising campaigns
• Product analytics (Data.ai and others)
• Working with internal cross-promotional traffic between applications, planning its use, monitoring effectiveness.
• Searching for new effective promotion channels .
• Monitoring the application market, studying niches and trends.

Requirements:

• Experience with Android and iOS applications with subscription monetization from 2 years.
• Deep understanding and customization of SKAD and other attribution models.
• Experience of independent planning and development of application marketing strategies.
• Analytical mindset (full understanding of metrics such as CTR, IP, IPM, CPI, CPA, ROI, CAC, ARPU, LTV, etc.);
• Understanding ASO for Google Play and App Store.
• Patience and persistence are your strengths.

It will be a plus:

• Experience in launching projects with zero.
• Experience with other traffic attraction platforms.

We offer:

• ZP $ 2000 - 4000;
• Opportunity to work from any part of the world;
• Timely salary;
• Free lunches;
• Opportunity to work growth;
• Paid vacation;
• Young friendly team;
• Cool corporate events;
• Cosy office;
• li>Standard buns - tea, coffee, goodies;
• Convenient schedule from 10-00 to 19-00.