Middle User Acquisition Manager (Promova) in Boosters (by Genesis)

Boosters is a Ukrainian food company. We create products in the fields of EdTech and life-improvement that bring value to 22 million people around the world. Our applications are regularly ranked in the TOPs of ratings in their categories.

Perhaps you have already seen Avrora, Manifest or Promova.

Our main strength is people. We work with those who strive for self-improvement every day and set themselves the goal of winning together with us. The team already has more than 100 people, and we have no plans to stop.

We are currently looking for a User Acquisition Manager to join the Promova team. The main goal of this role is to effectively attract users to our Promova app and platform through paid traffic channels, so that more people (regardless of their age, place of residence and lifestyle) can learn foreign languages ​​conveniently, affordably and with quality.
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Promova is a language learning platform that consists of a mobile app, a website, group courses and one-on-one lessons with tutors, as well as media and social networks. The application has already been downloaded more than 14 million times, and users have completed 35 million lessons with us. The goal of the team for the next 2 years is to occupy a top 5 position among online services for learning foreign languages. And over the next 5 years, we want to achieve the status of a unicorn company with Ukrainian roots.

Your area of ​​influence:

• Attract new users to the Promova product through advertising on Facebook, TikTok, Snapchat, Pinterest and other platforms;
• Effectively manage a large advertising budget to meet and exceed target volumes and ROMI;
• Analyze and test new creatives and targeting settings;
• Test new traffic channels and sub-products, bring them to profitability;
• Analyze the market and competitors from the point of view of creatives, funnels, products, generate on this basis strong hypotheses for the development of Promova;
• Work in a cross-functional team to find ways to improve unit economics and opportunities for scale.
   

For you will need:

• 1 year of experience in performance marketing;
• Strong analytical skills, the ability to analyze information and draw conclusions from it;
• Experience of working with advertising platforms Facebook Ads, TikTok Ads, Google Ads, Snapchat, Pinterest, Twitter, etc.;
• Professional knowledge of Google Sheets, Excel - ability to analyze large amounts of information, form the necessary sections of data, make reasonable conclusions;
• Understanding of the procurement process and metrics, understanding of unit economics;
• Upper Intermediate English;
• Ability to qualitatively generate new ideas and hypotheses on the database and analysts.
  

We offer:

• Work in a team of professionals and with an audience of more than one million per month ;
• Philosophy and conditions for your constant growth and development;
• Large space for implementing your own ideas and influencing the product.
  

Corporate benefits:

• Compensation for additional training at external trainings and seminars and Business and Management School for employees;
• A large electronic library and access to paid online courses and conferences, internal conversations and workshops, English courses;
• Corporate doctor and health insurance.
  

Interview process:

• Pre-screen with the recruiter (40 minutes);
• Test task;
• Interview with the User Acquisition Team Lead (1, 5 hours);
• Bar-raising.
   

Leave your resume and let's create unicorns together! 🦄