Middle User Acquisition Manager (Lift) in Genesis

Hello! We are the Ukrainian product company Lift, founded in 2020 in the Genesis holding. Lift is a photo/video editing application that helps SMM specialists, small and medium-sized business owners create content to promote their products and services on social networks. We have 10 million downloads and 500 thousand active users every month. Lift regularly features Apple, we are among the Top 5 best graphic editors in the App Store with a rating of 4.8 based on more than 130 thousand reviews. I am Ira - Head of Marketing, I started my career on the project from the position of a creative marketer and in 3 years grew into the leader of everything marketing department. I am currently looking for a results-oriented Middle User Acquisition Manager who will strengthen our marketing team and, thanks to his own ambition, creativity and perseverance, help us grow many times faster and more efficiently. Working with us in this position, you will be able to directly influence the business and its results, while growing professionally and career quickly. Your responsibilities will be: Launch, evaluate and optimize advertising campaigns in Meta to achieve CAC targets and maximize ROI; Manage advertising budgets to effectively achieve marketing and business KPIs; Constant search, testing new approaches and user engagement practices to improve primary metrics and results; Collaborating with the creative and design team to create and scale successful advertising creatives. What knowledge and skills will you need for this position: Minimum 2 years of experience in User Acquisition / Performance Marketing in in the field of mobile applications; Experience with SKAN / web2app procurement, ability to work with MMP (Appsflyer, Adjust etc.), understanding of mobile attribution; Proven ability to effectively manage a marketing budget of $100,000 per month; Deep understanding of marketing metrics such as: CTR, CPC, CPI, CPT, CPA, ROI, ROAS, Churn Rate, and how to influence them; Analytical skills and ability to make decisions based on data; Entrepreneurial spirit and constant desire to improve and learn; English level Upper Intermediate and above. What can you distinguish among other candidates: Experience with other advertising platforms: TikTok, Snapchat, Pinterest, Google Ads. We offer: Comfortable offices in Kyiv's Podil with reliable shelters and the availability of uninterrupted Internet, water supply and electricity. In the offices, you can not worry about the routine: breakfasts, lunches, many snacks and fruits, lounge areas, massages and other benefits of office life await you here; Flexible work schedule; If necessary, help with relocation to safe places and finding housing; Online services a corporate doctor, and after the trial period - medical insurance in Ukraine; 20 working days of paid vacation per year, unlimited sick days; school management for employees; free stretching, volleyball, basketball, boxing, crossfit and yoga training, as well as corporate discounts on gym memberships. Join our team!