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FFFACE
Key Responsibilities
- Create a product-led SEO strategy designed to increase revenue traffic and rankings
- Closely analyzing data around ranking, visibility, traffic and conversions with a view to proactively identify and improve on opportunities, Identify conversion rate and reporting issues
- Producing keyword research for new or existing topics that have affiliate or lead generation revenue potential.
- Write clear briefs in a formulaic style that can be easily followed by writers with varying SEO knowledge.
- Scaling and managing the link building processes for 6 locations, hire and manage freelancers
- Manage, maintain and improve processes including internal linking and tech/product-led SEO
- Work with the other Exec(s) and Managers to create competitor analysis reports, condensing and presenting to senior stakeholders
- Event-based SEO strategies - E.g. Black Friday, Christmas etc
- Provide accurate and insightful live and post-performance analysis to stakeholders.
Essential Skills Required For The Role
- Proven professional experience in SEO - primarily proficient in on-page, but having a good understanding of technical and content best practice
- Experience using Google Search Console and analytical tools and platforms.
- Excellent problem-solving skills - a curious mind
- Good time management and prioritization skills.
- Numerate and fluent in aggregating and analyzing core campaign performance metrics.
- Drive, enthusiasm and determination.
- Independent individual contributor and collaborative team player.
Proactive worker.
- Organized, professional and resilient - don’t be afraid of trying things that don’t work.