Middle\Senior UAM in JBW Soft

Responsibilities

• Advertising settings, optimization campaigns and sources

• Campaign analysis by key metrics, targeting and KPIs.

• Development of strategies for business growth.

• Building monthly/quarterly media buying plans and providing reports

• Creation and A/B testing of new promo materials. Search for top performers.

• Research and analysis of key markets and competitors.

• Setting up a structured and detailed TOR for the creative and technical team.

Requirements

• 2+ years of successful experience with Google Ads (search, adv360), (Facebook ads will be a plus)

• Experience with CPA Networks

• Experience of working with a monthly budget of $50,000 or more

• Understanding marketing metrics, the ability to analyze and evaluate the impact of your actions on them

• Understanding QS, CPI, CPA, LTV, EPC, ROAS, CR, CTR, CPL, CPV, CPC, RevShare, ROI, LTV

• Experience with analytics and tracking tools (keitaro, binom, voluum)

• Experience with Google Analytics

• Readiness to learn new interfaces, technologies and advertising platforms;

• English - from Upper Intermediate" >

  Experience in lead generation (home/auto insurance, home services-windows/tubs, etc.) and/ or pay per call (aca, medicare, auto, debt, others)

• Experience with various traffic purchase models (CPI, CPL, CPM, CPC, CPA);

• Knowledge of Excel at middle+ level;

We appreciate

• Ability to think creatively and strategically, identify and solve problems

• Attention to details and the ability to work effectively in multitasking mode under time constraints

• Excellent communication skills (oral, written and presentation)

• Initiative, generation and implementation of new ideas

• Self-organization and ability to effectively plan work

• Responsibility, analytical thinking

• Proactivity and willingness to learn quickly

• Ability to analyze information, results, indicators (splits, error detection, analysis of team performance indicators)