Middle/ Senior SEM Specialist in G2A

G2A.COM  is the world's largest marketplace for digital entertainment. On our platform, over 30 million people from 180 countries have already purchased more than 100 million digital items. Why? Sellers from all over the world present a rich offering of over 75,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is a place co-created by a team of 400 exceptional experts representing 12 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have offices in Warsaw and Krakow. The company's main headquarters are in Hong Kong, with the central office in Amsterdam.

We address each other by our first name, we are supportive, and we share knowledge. We operate based on  DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2023 over 180 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI), augmented reality (AR), and specialized cybersecurity solutions.

We regularly check job satisfaction. According to the latest survey, as many as 88% of us are satisfied with work-life balance, 93% appreciate teamwork, and 83% value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be.

By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience-based insights are also considered a significant asset. We invite you to join us on the journey of co-creating Gate2Adventure – the gateway to the world of digital entertainment. 

We’re waiting for you!

Join G2A.COM as a Senior/Middle SEM Specialist if PMax isn’t sorcery to you, you know that choosing assets isn’t spellcraft, no automation is alien to you, and racing against the competition only gives you a boost of positive motivation.

We have the latest technological solutions for Digital Marketing and a global marketplace, and they will guarantee you’ll never lack key data and you’ll have unlimited space to show your skills off.

We don’t expect you to know everything right away, we do have many toys to play with. We operate across the board, from “hard performance” to “awareness” and we will gladly introduce you to new areas of expertise. You just need to have that special quality which changes tasks from problems into fascinating challenges to face together. There will be many sidequests, and we’re playing the main story on high difficulty, so we want to build a diverse team afraid of no campaign.

You're a perfect match for the role,if you:

• Have at least 2 years of experience with Google Ads
• Have at least 1 year experience with Google Merchant Center
• Have experience in an international e-commerce environment 
• Have strong analytical skills with proven record of setting up new campaigns and applying adequate measurement methods
• Have knowledge of Google Marketing Platform, especially Search Ads 360
• Know English at least on the B2 level
• Can communicate clearly in matters of running Google Ads campaigns
• Can manage your own schedule of the day/week/month including daily alerts, analysis and reporting of campaigns

Additional advantages:

• Experience with global/international campaigns and account structures
• Experience with Tableau or similar platforms as end user
• Experience with creating Looker reports
• Experience with GA4 as a marketing reporting tool, especially considering conversion attribution

Your responsibilities:

• Developing Google Ads campaigns including Shopping, Search, Performance Max, Discovery
• Reporting results and optimizing based on sales, ROI
• Introducing new campaigns in cooperation with the commercial team
• Monitor and analyze campaign performance
• Stay updated on changes in search engine algorithms and adjust strategies accordingly

Why joining us worth it?

• You can choose hybrid or even fully remote work
• You’ll get to take part in many actions related to Performance Marketing and Brand Awareness
• You will have development opportunities and a real impact on the development of the American and European market
• You will receive the tools necessary for your work, such as a laptop or/ and a phone
• We can provide your home office with ergonomic furniture and electronic devices, such as: footrests, exercise balls, chairs and lumbar supports, monitors, mousepads, laptop docking stations, mice, keyboards, and headphones
• We care about the work-life balance and wellbeing of our team
• We provide opportunities for you to turn your ideas into reality and we appreciate such initiatives
• We support skill and knowledge development via internal and external trainings
• We work according to the values of DEI: Diversity, Equity & Inclusion
• We support grassroots initiatives and charities
• We offer valuable benefits, such as the welcome pack, Motivizer vouchers (200 points/PLN employees can spend on a variety of services and products from known brands available on the platform), private health care, MultiSport card, the opportunity to participate in internal and external trainings and industry conferences, and many more
• You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services