Middle, Senior PPC specialist in Wedex

Job description We are an Internet advertising and marketing agency WEDEX, which is engaged in the promotion and promotion of business on the Internet. We are currently in the TOP-3 SEO agencies of Ukraine according to the results of 2023 — https://it-rating.ua/rating-seo-company-2023. Our main goal is to help business owners attract buyers from online sources. We are looking for a PPC specialist who would be involved in this work and would like to grow and develop in this direction and receive a decent salary. Requirements: Ability to work with online Google documents — Sheets, Documents, Presentations. Work experience of 3 years or more in the setting of advertising Google. Knowledge of Google Analytics, Google Tag Manager, Google Merchant Center. Ability to work with conversions and e-commerce. Ability to configure from scratch and conduct all types of classic advertising — search, banner, remarketing, etc. Ability to configure from scratch, launch and manage product advertising — classic product advertising, Performance Max, dynamic remarketing. Ability to set up video advertising and YouTube advertising. Ability to work with different types of advertising in Performance Max. Ability to analyze launched advertising and improve indicators. The advantage will be managing a large number of projects at the same time Responsibilities: Creation and preparation of Google accounts for the launch of advertising: Google Ads cabinets, Analytics settings, Merchant Center settings, settings for tracking user conversion actions through GTM. Analysis of the site and competitors in advertising and allocation of UTP. Search for the most effective types of advertising under various types of business. Conducting CRA audit of the site and recommendations for improvements to increase the effectiveness of advertising. Setting up and running all types of advertising campaigns - search, banner, remarketing, video, product. Setting up campaigns: launching and running, writing "selling" ads, selection keywords, competitive analysis, moderation. Work with semantics: selection, expansion, search for negative keywords. Analytics of campaigns: identification of strengths and weaknesses, ensuring the correct allocation of the budget, scaling RK. Evaluation and adjustment of strategies to increase the effectiveness of campaigns: bids, keywords of words, creatives, landing pages. Monitoring the activity of competitors. Management and control of budgets in advertising offices. Passing Google certification Conducting audits of potential clients. Writing technical specifications for designers, programmers. Working conditions: Remote work. Friendly young team. Career growth. Work schedule from 8−00 to 17−00 or from 9−00 to 18−00. During the internship and training period, it is adjusted to the manager's schedule.