Middle Retention Manager in Wild Wild Group

Wild Wild Group is a full-service media buying agency working with top advertisers from around the world.
We are innovative leaders in the iGaming industry, bringing together strong players as a team to create technology products that work and scale with the business.
 

We are looking for a Middle Retention Manager who wants to influence user retention, scale LTV and work with audience behavior through data, hypotheses and system solutions.
 

Our expectations:
- experience working with retention channels (push, email);
- understanding the mechanics of trigger, mass and behavioral communications;
- basic analytics and work with retention metrics (DAU/WAU, Return Rate, CTR, CVR, outflow, interpretation of campaign results);
- ability to work with audiences by behavior, GEO, frequency of use, source traffic;
- A/B testing of messages (formulating hypotheses, running tests, analyzing results, making decisions based on data);
- working with CRM / CDP / mailing tools;
- practical experience working with systems for push and email (any relevant platforms).

Will be a plus:
- basic understanding of user lifecycle;
- experience working with by several GEOs;
- understanding privacy restrictions and anonymous data;
- basic skills of working with email templates (editing, adaptation).

Your tasks:
- writing push-messages for organic traffic;
- creating push-messages for media buyers' requests and customers;
- preparation of thematic messages for holidays, events and promotions;
- implementation and support of push campaigns;
- control of the correctness of sending push-messages;
- interaction with technical specialists in case of errors or failures;
- providing assistance to clients in the creation, sending and effectiveness of push-messages;
- communication with media buyers to clarify needs and agree content;
- monitoring the results of push campaigns.

What we provide:
- full remote, schedule 9:00-18:00;
- 24 vacation days + day off for holidays + sick leave;
- mentor for the adaptation period;
- corporate English, a psychologist and a coach;
- access to training, courses, materials;
- paid tools for work;
- full support of FOP (as needed);
- gifts for important dates - from your wish-list; 
- online and offline events.

This role is for you if you want to develop in Retention, you are interested in how to retain users, work with their behavior and influence LTV and repeat actions. You love analytics, hypotheses and experiments, you know how to work with segmentation, triggers and communications, and you wantto see the real impact of your work on the product and business.

You feel that this is your next step in your career.
Send your resume - let's get to know each other and scale the results together.