Middle Qualitative Researcher / Manager of qualitative projects in Kantar Ukrayina

We are Kantar Ukraine - an agency for analytics, market research and marketing management with a full range of services. We develop and implement marketing projects in all major business sectors. Kantar Ukraine is part of one of the world's largest communication groups WPP, we are trusted by large clients who come to us to solve complex, interesting and non-standard problems.

Now we are looking for a Middle Qualitative Researcher in the Quality Department of Kantar Ukraine - a researcher-analyst and moderator who will focus on qualitative user research and help build a systemic understanding of motivations, barriers and behavior consumers. In this role, you will work with the full cycle of qualitative research: from hypothesis formation and methodology to analytics, insights and presentation of results to clients.

What you need to do:

• Manage qualitative research end-to-end: from problem statement, hypotheses and methodology design to final report and presentation of results
• Moderate in-depth interviews (IDI) and focus groups (FGD)
• Prepare guides, screenings, research tools, work with recruiting and field teams
• Conduct analytics of qualitative data, generate, verify and prioritize insights
• Prepare analytical reports and presentations, present the results to clients and top management
• Work both with standard qual-approaches:
  • brand research
  • advertising and creative testing
  • segmentation research
• And with modern UX / CX methodologies:
  • Customer Journey Map (CJM)
  3 years in qualitative research (agency or in-house)
  • Professional education: psychology, sociology, marketing or related fields

  Methodological expertise:

  • Practical experience with methods:
    • focus groups
    • in-depth interviews
    • ethnographic observation
    • usability / UX testing
  • Understanding of research in a product environment (IT, fintech, design, marketing teams - will be an advantage)

  Analytics and tools:

  • Strong analytical thinking and storytelling
  • Confident command of PowerPoint (or similar)
  • Experience with tools for UX / CJM:
    • Miro, Figma
  • Experience with survey platforms:
    • Qualtrics, SurveyMonkey or similar
  • Experience with remote user testing tools will be a plus:
    • UserTesting, Dscout, Maze, UserZoom

  Soft skills:

  • The ability to lead pprojects independently and in a team
  • Strong communication skills (verbal and written)
  • Organization, attention to details, ability to work with several tasks in parallel

  Language:

  • English - Upper-Intermediate (B2) or higher
    • ability to moderate interviews
    • write reports and present results in English

  
  

  We offer:

  • official employment
  • medical insurance
  • paid vacation (28 calendar days) and sick leave
  • flexible schedule and work format
  • rich corporate life
  • work in socially responsible English a company that conducts business honestly and responsibly

  Additional information about us can be obtained on our websiteand - https://www.facebook.com/KantarUkraine/

  When responding to the vacancy, please indicate the desired salary level.

  See you soon!

  *By sending your resume to the vacancy, you automatically consent to the processing of your personal data for the purpose of recruiting personnel for our company.