Middle PPC Specialist (Google Ads) in SKELAR

SKELAR is a venture builder that builds international product IT companies according to the rules of the venture investment world. Together with the co-founders, we are gathering strong teams to launch product IT businesses and win in global markets. We are currently looking for a PPC Specialist for one of our businesses - Howly. Howly is a marketplace for professional online consultations. We plan to revolutionize the online consulting industry and become a personal pocket expert. Howly provides fast, personalized and affordable answers to user questions, and for experts it creates an opportunity to effectively use their knowledge, experience and time. What challenges await you in the role of PPC Specialist:— Creation, management and optimization of advertising campaigns in Google Ads, Facebook Ads , Quora Ads, LinkedIn Ads, Bing Ads, Yahoo Gemini, Criteo, Taboola, etc.;— Plan and execute paid advertising campaigns that support our growth initiatives and meet budget requirements;— Manage and manage multi-million dollar budgets across paid marketing channels including paid search, paid social, Youtube, etc.;— Testing new channels and technologies;— Understanding and using Google Analytics for tracking and reporting (with integration and customization of visualizations using PowerBI, Tableau or Data Studio);— Analyzing, measuring and reporting on all campaigns, developing a clear POV on insights, next steps and potential optimization;— Maintaining and tracking key metrics across all channels, including budget pace, LTV, CAC, ROMI/ ROAS and ROI/ROR;— Ensuring maximum possible optimization of spend through continuous optimization of campaigns based on the experience gained from several A/B tests for promotional materials, goals, major UX LP improvements and other strategies;— Interaction with copywriter and designers to create/approve advertising creatives;— Participation in building marketing and communication strategy together with the team. What is important to us:— 2+ years of experience working with paid traffic in an advertising agency or product company;— Experience of working with US and UK markets;— Experience of managing large budgets and large volumes of data;— Data driven approach;— You are comfortable growing and scaling where nothing has been before;— Knowledge of metrics: CPA, CPC, CTR, CPM, CPI, CPT, CPL, CPM, etc.;— And you know how to improve QS in Google Ads not just by words. :)— Experience with CPL, CAC, LTV, ROMI/ROAS, ROI/ROR optimization;— You have good command of Excel / Google Sheets / DAX / SQL, good understanding of funnel analytics and A/B testing;— English Intermediate+. Will a plus:— Experience in data analysis / deep research;— Passion for YouTube, Facebook, Twitter and Instagram video ecosystems, social media marketing and online content. SKELAR is an environment for self-realization of people who are able to build successful companies. We call such companies the next big everything. In addition to businesses, we are also developing the charity initiative "Milky Way" — an internal project from venture builder employees in support of the Armed Forces. Within the framework of the initiative, we create and finance large projects that help to bring Mreremogu. We plan to continue to develop product IT businesses, conquer global markets and work for the victory of Ukraine. For this purpose, we have created all the possibilities within venture builder:— 8 infrastructure teams that help startups close any issues: from recruiting to finance and legal issues;— A community of founders who have already launched more than one business and can share practical experience; — Internal clubs by professional areas: marketing, development, finance, recruiting; — Trainings, courses, attending conferences; — Medical insurance, a corporate doctor and a psychologist. Let's build together the next big everything!