Middle PPC Specialist (Google Ads) in SKELAR

SKELAR is a venture builder that builds international product IT companies using the rules of the venture investment world. Together with the co-founders, we gather strong teams to launch product IT businesses and win in global markets. We are currently looking for a PPC Specialist for a well-known business — Howly. Howly is a marketplace for professional online consultations. We plan to revolutionize the online consulting industry by turning you into a personal pocket expert. Howly provides quick, personalized and accessible answers to users' questions, for experts - creates an opportunity to effectively apply their knowledge, experience and time. What challenges await you in the PPCSpecialist role: - Creation, management and optimization of advertising campaigns in Google Ads, Facebook Ads, Quora Ads, LinkedIn Ads, Bing Ads, Yahoo Gemini, Criteo, Taboola, etc.;—Planning and executing paid advertising campaigns that support our growth initiatives and meet budget requirements;—Managing multi-million dollar budgets for targeting them through paid marketing channels including paid search, paid social media, YouTube, etc.;— Testing new channels and technologies;—Understanding and using Google Analytics for tracking and reporting (by integration and visualization setup using PowerBI, Tableau or Data Studio);—Analyzing, measuring and reporting on all campaigns, developing a clear POV on findings, next steps and potential optimization;—Maintaining and tracking key indicators of all channels, including budget rate, LTV, CAC, ROMI/ROAS and ROI/ROR;—Ensuring the maximum possible optimization of spent funds by constantly optimizing campaigns based on the experience gained from several A/B tests for advertising materials, objectives, main improvement of UXLP and other strategies;—Interaction with copywriter and designers to create/approve advertising creatives;—Participation in building a marketing and communication strategy together with the team. It is important for us: —2+ years of experience working with paid traffic for an advertising agency or product company;—Experience of working in the US and Great Britain markets;— Experience in managing large budgets and large volumes of data;—Data driven approach;—You are comfortable developing and scaling where there was nothing before;—Knowledge of metrics: CPA, CPC, CTR, CPM, CPI, CPT, CPL, CPM, etc.;—And you recognize how to improve QS in Google Ads not only titles. :)—Experience with CPL, CAC, LTV, ROMI/ROAS, ROI/ROR optimization;—Good command of Excel/ Google Sheets/ DAX/ SQL, good understanding of funnel analytics and A/B testing;—Intermediate+ English. Will be a plus: — Experience in data analysis/deep research;—Passion for YouTube, Facebook, Twitter and Instagram video ecosystems, social media marketing and online content. SKELAR is an environment for self-realization of people who are able to build successful companies. We call such cleaning companies the next big everything. In addition to businesses, we are also developing the charity initiative "The Milky Way"—an internal project from venture builder employees with the support of the Armed Forces of Ukraine. Within the framework of the initiative, we create and finance large projects that help bring victory closer. We plan to further develop product IT businesses, conquer global markets and work withfor the victory of Ukraine 🇺🇦 For this purpose, we have created all the possibilities within venture builder:—8 infrastructure teams that help startups solve any issues: from recruiting to financing and legal issues;—A community of founders who have already launched many businesses can share practical experience;—Internal clubs extra-professional areas: marketing, development, finance, recruiting;—Trainings, courses, attendance at conferences;—Medical insurance, corporate doctor and psychologist. Let's build the next big everything together!