Middle Digital Advertising Specialist (MacPaw) in talentC

We are a recruitment agency talentC from the Genesis ecosystem. For over 10 years, our team has been helping scale leading businesses in Ukraine and worldwide by finding and hiring specialists from Trainees to C-level positions.

Our client, MacPaw, is a software company that develops and distributes software for macOS and iOS. Their products have more than 30 million users worldwide.

MacPaw looking for an experienced Digital Advertising Specialist to join one of MacPaw’s biggest products — Setapp.

Setapp is a subscription-based app service for macOS and iOS. It provides access to 240+ Mac and iOS apps for daily tasks covering productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.

The Digital Advertising Specialist will be a part of the Marketing Operation team. Reporting to the Acquisition Marketing Manager, this position will be responsible for digital advertising campaign planning and execution, including strategy development, media planning and budgeting, campaign setup, reporting, and optimization.

In this role, you will:

• Manage advertising campaigns (primarily focused on Google Ads search campaigns) in order to reach product goals aligned with marketing strategy.
• Create and manage ad campaigns according to channel strategy to reach product goals.
• Determine ways of addressing ad to target audience (targeting methods, content of ad material) in order to increase campaign effectiveness.
• Monitor metrics of ad campaigns to identify deviations and timely implement adjustments to ensure goals achievement and campaigns effectiveness.
• Prepare regular reporting on campaign performance.
• Maintain relationships with external partners, participate in negotiations, discuss cooperation terms, organize contract signing and payment processes.
• Keep abreast of emerging advertising market trends to increase the channels’ efficiency and upgrade ad tools if needed.

Skills you’ll need to bring:

• 2+ years experience in digital advertising marketing, particularly in managing Google Ads search campaigns.
• Intermediate level of English.
• Solid knowledge of other paid channels/campaign types, such as Facebook Ads, Google Display Network, Google Shopping Campaigns, etc.
• Strong analytical skills to track campaign performance, analyze metrics, and generate useful reports that inform decision-making.
• Solid knowledge of Microsoft Excel (Google Sheets is an option).
• Strong experience with analytics and tracking tools, proficient in Google Analytics.
• Experience in hypothesis validation and running A/B tests.
• A great mix of creative and analytical thinking.
• A sense of ownership, ability to self-manage, and great communication skill.

As a plus:

• Hands-on experience with growth hacking techniques and a demonstrated history of growth success.
• Mobile traffic acquisition experience.
• Successful English copy-testing experience.
• SaaS niche experience.

What MacPaw Offer:

• MacPaw is a Ukrainian company, and they stand with Ukraine against russian aggression.

They maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.

• Hybrid work model.

Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, MacPaw’s Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. They also rent space in the Promprylad Coworking in Ivano-Frankivsk and reimburse the costs of renting a coworking space in any other city. If you decide to work at home, they cover the costs spent on your workspace organization: portable power stations, power banks, etc.

• Your health always comes first.

The company guarantees life insurance starting on your first working day. Besides, they cover 100% of your medical insurance costs and 50% for your dependents. They also cover dental and massages and offer a 50% refund for psychotherapy.

• Flexible working hours.

You can choose a schedule that is comfortable for you. No one there tracks your clock in/clock out because MacPaw is built on trust and cooperation.

• Space to grow both professionally and personally.

Whatever your dreams and aspirations are, they have you covered. MacPaw offers an education budget, annual development reviews, free English classes, and regular lectures. They also offer personal coaching with organizational coaches.

• Teams MacPaw is proud of.

MacPaw builds honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. Macpawians encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.

• Office designed for people (and pets).

MacPaw’s office has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, they have two cats living in the office, and you are welcome to bring your pets to the office (MacPaw has separate floors for cats and dogs).

• Time-off policy that covers life’s needs.

20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.

• Join social initiatives with MacPawCares.

MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.