Middle CRM Manager in Cosmolot

We are looking for a CRM Manager who knows how to turn data into effective communication campaigns, increase player LTV and optimize all communication channels in the gambling industry.

Requirements:

• Experience in the position of CRM/Retention Manager from 2 years, preferably in gambling.
• Fluency in Ukrainian and English at B1 level;
• Deep understanding of segmentation principles;
• Ability to work with data and draw conclusions based on metrics;
• Confident experience in working with CRM / CDP systems;
• Experience with email builders (for example, Stripo). Knowledge of HTML/CSS, understanding of adaptive layout and the specifics of display in different e-mails and on different devices;
• Practical experience of formulating hypotheses, conducting tests and optimizing campaigns based on their results;
• Understanding the stages of the customer life cycle;
• Experience of working with aggregators of various types of communications (SMS / calls / Email).

Responsibilities:

• Acquisition / Retention / Reactivation of players through various communication channels and constant improvement of their indicators;
• Planning, development and implementation of Retention & Reactivation strategies. Improvement of conversions at all stages of the client funnel;
• Preparation and launch of communication channels, development of logic and communication strategies;
• Writing content, launch of campaigns and detailed analysis of their effectiveness;
• Design and configuration of automatic chains;
• Setting tasks for designers and quality control of their execution;
• Close cooperation and management of joint projects with other departments;
• Monitoring the delivery of letters, warming up IP/domains, tracking and improving the reputation of the sender;
• Analysis of key indicators of the effectiveness of communications, generating regular reports;
• Market monitoring and implementation of new effective solutions;
• Control of the communications budget.
  

We offer

• Work in an ambitious and rapidly developing project, professional growth.
• Non-trivial tasks that promote professional and personal development.
• Flexible work schedule.
• Decent salary level (negotiated individually, depending on experience and skills).
• Work in a strong team of professionals.
• Regular team building events for employees, team building, corporate events.
• Foreign language classes.
• Medical insurance.
• Psychological assistance.
• Necessary equipment for work.