Media buyer, Traffic Manager in a project for lead generation services in the USA in VTORPROFIT SERVISE

We are launching a new line of business in the USA (the state of Colorado) and are looking for a media buyer (media buyer - a specialist in purchasing advertising) who can:

test the demand for new services;

launch the first advertising campaigns;

form a stable flow of leads;

in the future - build and scale a team.

At the start, this is a universal role: a person performs the functions of a media buyer, partly marketer, traffic manager and administrator of advertising accounts.

Responsibilities

1. Working with local lead sources

Basic setup and management of Google My Business (GMB).

• LSA (Local Services Ads - Google Guarantee local service ads)

Monitoring the rating and reviews.

Search for additional sites: Yelp, HomeAdvisor, Thumbtack, etc.

2. Launch and optimization of advertising

Launch of Google Ads advertising campaigns (contextual advertising).

Testing of creatives, hypotheses and new services.

Analysis of the cost of a lead (CPL - cost per lead, cost of a lead), increasing the effectiveness of campaigns.

Scaling working relationships.

3. Administration

Reporting in the CRM system.

Control the correctness of applications and leads.

Setting up minimal automation (via CRM).

4. Direction development

Search for new advertising channels.

Preparation of budget increase proposals, scaling.

Participation in forming the future lead generation team.

Basic understanding of how CRM systems work.

Desire to develop towards the head of the traffic department.