Media Buyer (Headway) in Genesis

Media Buyer (Headway)

Kyiv, hybrid, remote

Headway is an EdTech startup that creates microlearning products. It is included in the GSV 150 list of the world's most influential companies transforming digital learning and specialist skills.

In the ranking of the best IT employers 2023 by DOU, Headway is among the top five in two categories - "200-800 specialists" and "Leaders in cities" (Kyiv).

The company was founded in 2019. In 5 years, it grew from 3 to more than 250 people in the team and opened offices in Kyiv, Warsaw, Nicosia and London.

Headway products help develop 90+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. The main one is the Headway app.

• #1 in the world for downloads in the book samara niche.
• Included in the top ten educational applications by sales in the US on the App Store and Google Play.
• Headway has been downloaded by more than 35M users worldwide.
• Apple brings the application to the top of the App Store in 170+ countries.
• In 2023, the application became App of the Day in the US five times in a row and received the Editor's Choice award from the App Store.

Headway is Ukrainians who work for victory and launch initiatives to help their country. More details here.

The core of our achievements and the main value is the team. We believe in people, shared values ​​and that the brave always have happiness.

Together with the CEO of the new product Olga Shapovalova, we are looking for a User Acquisition Specialist to join the marketing team.

What you will need to do:

• Create and scale advertising campaigns on our top Meta platform
• Implement a diversification strategy through testing and launching new traffic sources (TikTok, Google and others);
• Build strong hypotheses about user behavior and test them using performance marketing tools;
• Interact with the creative production team: provide ideas for creatives and provide feedback on the effectiveness of promotional materials.

What you need to join us:

• Have 1+ years of experience in the field marketing, media buying, user acquisition;
• Have experience working with advertising platforms Facebook Ads, Google Ads;
• Understand digital marketing tools and metrics;
• Have strong analytical skills and make decisions based on data;
• Know English at Upper Intermediate level.

What we offer:

Professional and personal growth

• Access to the corporate knowledge base and professional community from the first day of cooperation.
• Personal development plan.
• Compensation for learning English, studying at external trainings, seminars and courses, as well as Business and Management School for employees.
• Lectures on psychology, culture, literature, history, info-hygiene, to comprehensively develop together.

Your health is important to us

• Medical insurance.
• Corporate doctor and massage in the office.

Interested? Then send your resume! Together we are a force!