Media Buyer (Headway) in Genesis

Headway is an EdTech startup creating microlearning products. It is on the GSV 150 list of the world's most influential companies transforming digital learning and specialist skills. /p> 1-the-view-from-gp-bullhound" target="_blank">market research from GP Bullhound.

In DOU's Best IT Employers 2023 ranking, Headway is in the top five in two categories - "200-800 professionals" and "Leaders in Cities" (Kyiv).

The company was founded in 2019. In 5 years, it has grown from 3 to more than 250 people in the team and opened offices in Kyiv, Warsaw, Nicosia and London.

Headway products help develop 90+ million people in the world through concise formats of educational content: samari, courses, games, infographics. Headway is the Headway app.

• #1 in the world by downloads in the niche of books.
• It is among the top ten educational applications by sales in the US on the App Store and Google Play.
• Headway has been downloaded by more than 35 million users worldwide.
• Apple brings the application to the top of the App Store in 170+ countries.
• In 2023, the application became App of the Day in the US five times in a row and received the Editor's Choice award from the App Store.

Headway is Ukrainians who work for victory and launch initiatives to help their country. More details here.

The core of our achievements and core value - the team We believe in people, shared values ​​and that the brave always have happiness.

Together with CEO new product Olga Shapovalova we are looking for a User Acquisition Specialist to join the marketing team.

What you will need to do:

• Create and scale advertising campaigns on our top platform Meta
• Implement a diversification strategy by testing and launching new traffic sources (TikTok, Google and others);
• Build strong hypotheses about user behavior and test them with the help of tools performance marketing;
• Interact with the creative production team: propose ideas for creatives and give feedback on the effectiveness of advertising materials.
  
  

What is needed to join us:

• Have 1+ year of experience in the field of marketing, media buying, user acquisition;
• Have work experience with advertising platforms Facebook Ads, Google Ads;
• Understand the tools and metrics of digital marketing;
• Have strong analytical skills and make decisions based on data;
• Know English at Upper Intermediate level.

What we are we offer:

Professional and personal growth

• Access to the corporate knowledge base and professional communities from the first day of cooperation.< /li>
• Personal development plan.
• Compensation for learning English, studying at external trainings, seminars and courses, as well as Business and Management School for employees.
• Lectures in psychology , culture, literature, history, info-hygiene, to comprehensively develop together.

Your health is important to us

• Medical insurance.
• Corporate doctor and massage in the office.

Hybrid mode of operation with the possibility of visiting the office
You independently decide whether to work remotely, in the office or combine these options. Our Kyiv office is open 24 hours a day in compliance with all health and safety measures. We also have offices in Warsaw, Nicosia and London.

Interested? Then send your resume! Together we are strength!