Media Buyer (Google) for Affidelity in TalentIn

Affidelity is a marketing performance company that is known on the market as a reliable partner for advertisers and publishers. Founded in 2019, we've earned trust by adapting to market changes and exceeding expectations. With a dynamic team, we outpace competitors, driving profits through affiliate expertise and creative ingenuity. We craft effective campaigns, propel traffic and boost sales, setting ambitious goals that we achieve collaboratively. Due to constant growth in GEOs, traffic sources and verticals, we are looking for a PPC Media buyer Main functional responsibilities: sets up and manages Google ads accounts; participates in the planning of effective paid search strategies; conducts keyword research to identify relevant and high-performing keywords for campaigns and ad groups; optimizes bidding at the keyword, geo and device; performs daily account management of PPC campaigns and optimizes Google ads accounts to achieve higher results; generates basic reports on campaign performance, using data to identify trends and insights; tests new ways to launch and scale campaigns; keeps up with industry trends, changes in PPC platforms, and advertising policies; implements measures to mitigate the risk of click fraud; analyzes competitors and suggests improvements; collaborates with and supports TL PPC in various tasks and projects; KPI achievements; continuously learns and seeks to improve PPC skills and knowledge through training and self-development. Requirements: practical experience in conducting PPC campaigns in Google Ads Search/KMC/Demand Gen/YouTube/creatives, etc; experience working with various geos; experience not only in creating accounts and campaign launches from scratch, but also in their optimization after launch; ability to work with campaigns on different bidding strategies; understanding how to effectively run tests, analyze data, and scalability to optimize campaigns for maximum ROI; knowledge of metrics: conversions, ROI, CTR, CPC, CPM, CPA, CPL, LTV; good knowledge of MS Excel and Google Sheets; English - level B1 and above; excellent analytical skills, love of numbers and attention to detail. What we offer: remote work; paid vacation - 24 working days; annual salary review; opportunity for career growth within the company.