Media buyer (Google Ads) in Profila Tools Ltd

Profila Tools - We are a young e-commerce startup creating a new retail format for repair and DIY tools in Canada and the USA. We are growing, experimenting and want a quality tool to become available to every craftsman

That is why we are looking for amarketer actual sales. You will be responsible for all paid traffic from Google and scale the result.

• You have practical experience in Google Ads for eCommerce / Shopify stores

• You run it yourself, not CTR

optimize campaigns without micromanagement

• Freely read and analyze data in GA4 and Looker Studio

• Do you understand and communicate in English? our market is EN and it is a must

Key Responsibilities

Configuring and Managing Google Ads Ads:

• Full cycle with Google Ads

• Development of strategy and media plan for brand goals (ROAS, CPA, revenue)

• Daily campaign optimization: bids, audiences, negative keywords, structure

• A/B testing of ads, extensions, landing pages

• Scaling campaigns that show the result

Analytics and tracking: 

• Setting up and supporting conversion tracking through Google Tag Manager

• Working with Google Analytics 4: funnels, channel reports and more

• Regular weekly reporting: ROAS, CPA, CPL, Revenue

• Competitive Analysis and Monitoring of the North American Tools Market

Hypotheses and testing: 

• Constant search for new opportunities to increase traffic and sales

• Testing new formats, audiences, messages

• Identifying weaknesses in the funnel and proposing specific solutions
  

• Other

• Participation in the work on landing pages, banners, UTP for advertising campaigns

 Must-Have Skor (Your Toolkit):

• Google Ads (Middle+): Search, Shopping, PMax - sure, with real cases

• eCommerce experience

Google Tag Manager and real use

• Understanding key metrics: ROAS, CPA, LTV, AOV

• English - Intermediate+ (CA/US market, communication, ad texts)

• Self-organization and responsibility for result

• Experience in the eCommerce field will be a plus

Why should you join ProfilaTools?

• A real eCommerce startup that is steadily growing and scaling.

• Flexible schedule: It can be freelance or part-time. The main thing is the result, not the time spent online.

• Complete freedom of action: We believe in your expertise. You get space for bold experiments and implementation of your ideas.

• Working with a new product: The opportunity to be near the source and see how your actions directly affect the growth of the startup.

• Competitive payment: depends on your experience.> 

  Sent to us by email:

  • CV with relevant experience in Google Ads

  • Short description (3-5 sentences): what are the first steps you would take in the company

  • If possible - 1-2 cases or screenshots of real campaign results

  Email:[email protected]

  Site:  none" target="_blank">profilatools.com