Media Buyer (Addmile) in Headway

Headway is an EdTech startup that creates microlearning products. It is included in the GSV 150 list of the world's most influential companies transforming digital learning and specialist skills. Also, the company is on the list of 50 top startups in Europe with the highest potential to become a "unicorn" within two years, according to market research by GP Bullhound. In the ranking of the best IT employers 2023 by DOU, Headway is among the top five in two categories - "200-800 specialists" and "Leaders in cities" (Kyiv). The company was founded in 2019. In 5 years, it grew from 3 to more than 250 people in the team and opened offices in Kyiv, Warsaw, Nicosia and London. Headway products help develop 90+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. The main one is the Headway application. #1 in the world for downloads in the book samara niche. It is among the top ten educational applications by sales in the US on the App Store and Google Play. Headway has been downloaded by over 35M users worldwide. Apple brings the application to the top of the App Store in 170+ countries. In 2023, the application became App of the Day in the US five times in a row and received the Editor's Choice award from the App Store. Headway is Ukrainians who work for victory and launch initiatives to help their country. More details here. The core of our achievements and the main value is the team. We believe in people, shared values ​​and that the brave always find happiness. Together with Olga Shapovalova, CEO of the new product, we are looking for a User Acquisition Specialist to join the marketing team. What you will need to do: Create and scale advertising campaigns on our top platform Meta Implement a diversification strategy by testing and launching new traffic sources (TikTok, Google and others); Build strong hypotheses about user behavior and test them using performance marketing tools; Interact with the creative production team: pitch ideas to creatives and provide feedback on the effectiveness of creatives. What you need to join us: Have 1+ year of experience in the field of marketing, media buying, user acquisition; Have experience working with advertising platforms Facebook Ads, Google Ads; Understand digital marketing tools and metrics; Have strong analytical skills and make data-driven decisions; Know English at Upper Intermediate level. What we offer: Professional and personal growth Access to the corporate knowledge base and professional communities from the first day of cooperation. Personal development plan. Compensation for learning English, studying at external trainings, seminars and courses, as well as Business and Management School for employees. Lectures on psychology, culture, literature, history, info-hygiene, in order to comprehensively develop together. Your health is important to us Medical insurance. Corporate doctor and massage in the office. Hybrid mode of operation with the possibility of visiting the office You decide for yourself whether to work remotely, in the office or to combine these options. Our Kyiv office is open 24/7 with all safety and health measures in place. We also have offices in Varshavi, Nicosia and London. Interested? Then send your resume! Together we are a force!