Media Buyer in SKELAR

SKELAR is a venture builder that builds international product IT companies according to the rules of the venture investment world. Together with the co-founders, we gather strong teams to launch product IT businesses and win in global markets. MaxBeauty is a product in the Beauty&Care niche that helps women preserve their natural beauty through proper body, skin and hair care. Now we are in looking for a Media Buyer, who will be the first marketer on the project. The project is at the MVP stage, so you have a unique opportunity to be part of a product that will very soon ignite in the international market and have unlimited career prospects. It seems that this opportunity speaks for itself. You are definitely for us if you:— You aspire to career development in the direction of performance marketing and want to pump your entrepreneurial vein—You want to directly influence the commercial result of the product, starting from the first day of its existence (and even before that ;)—You are able to argue your opinion and make decisions independently—You are not afraid of a fast pace of work and ready to take responsibility for the result—Ready to experiment a lot to find the best solution—You hear feedback and strive for rapid professional growth and self-development Your area of ​​responsibility will include:— Creation and implementation of a user engagement strategy in Meta, and then in TikTok and Google—Management advertising budget to meet product marketing and financial goals—Work with the creative team to create quality ad creatives that convert. You will set tasks for the creative team, participate in brainstorms and evaluate the results of the designers' work—Work with the product and technical team to create cool funnels that convert. We will explore and improve user flow—Creation, launch, evaluation and optimization of advertising campaigns in Meta. Finding the optimal setup that works best for our product and business model—Evaluating campaign performance results. Monitor not only key marketing metrics (CTR, CR, CPA, ROI, etc.), but also look down the funnel and adjust your strategy based on the data—Research direct and indirect competitors in terms of channels, creatives and successful approaches in engaging users. Does this point sound self-explanatory? From our ideal candidate we expect:—2+ years of experience in user acquisition / performance marketing—Successful cases of managing advertising budgets in Facebook Ads from $50,000—Experience of working with the B2C market and users of international markets—Systematic and structured in work—Strong critical thinking and data-driven approach—Strong analytical skills (factor analysis, ability to find cause and effect relationships, prioritization)—Ability to analyze large volumes of information and draw conclusions from it—Understanding marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention and relationships with the financial results of the company—Creativity and the ability to generate qualitatively new ideas and hypotheses—A confident level of using Excel and Google Sheets—Knowledge of English at the B2+ level It will be an additional plus:—Experience of working with Google Ads and TikTok—Experience of purchasing on the web-products—Skills for working with Amplitude and Tableau—Experience in writing queries in SQL—Skills for working with Google Tag Manager, Google Analytics, Google OptimizeSo, as it has already become clear, we are looking for a person who is both "about creativity" and "about analytics", and most importantly - "about the result" :)SKELAR is an environment for self-realization of people who are able to build successful companies. We call such companies the next big everything. In addition to businesses, we are developing the SKELAR foundation from the employees of our venture builder to support the Armed Forces. Within the framework of the initiative, we create and finance large projects that help bring our victory closer. SKELAR is an environment for self-realization of people who are able to create successful companies. We call such companies the next big everything. We believe in their power and scale. We plan to continue to develop tech-businesses, conquer global markets and work for the victory of Ukraine. For this, we have created all the possibilities within our venture builder:— 8 infrastructure teams that help businesses solve any issues: from recruiting and communications to finance and legal issues;— A community of founders who have already launched more than one business and can share practical experience;— Internal clubs by professional areas: marketing, development, finance, recruiting;— Trainings, courses, attending conferences;— Medical insurance, corporate doctor and psychologist. Let's build the next big everything together!