Media Buyer in FDragons

Requirements:

• Experience with Google Ads, with a focus on Universal App Campaigns; Or other sources of traffic.
• Experience in the iGaming vertical (from 1 year - preferred); But willing to consider junior, middle grade.
• Working with budgets from $1,000/day;
• Understanding of mobile marketing and app promotion;
• Ability to optimize campaigns based on data, not intuition;
• Understanding and ability to calculate:
  • CR, C2R, R2D, ROI, CPA, CPL;
• Analytical thinking, attention to details, teamwork.

Working conditions:

• Remote work
• Rate + % of profit (terms are discussed individually, but realistically);
• Agency accounts, anlim budgets, private offers;
• Own farm / development
• Minimum of micromanagement — important result;
• Access to iGaming market expertise from the inside;
• Career growth:
  • Media Buyer > Senior > Team Lead / Head of Buying;
• Friendly team and interesting projects where you can influence on processes.

Responsibilities:

• Planning, launching and optimizing advertising campaigns for mobile iGaming applications via Google Ads (UAC); FB
• Campaign scaling with ROI / ROAS control;
• Monitoring and analysis of key metrics:
  • CPI, CPA, LTV, ROAS,
  • funnel install > reg > deposit;
• Formation and testing of hypotheses (GEO, offers, approaches);
• A/B testing of creatives and strategies;
• Interaction with analysts, integrators and designers;
• Preparation of daily and weekly reports on campaigns and budgets.