Marketing Technology Specialist in Newbird

Job Description:

We expect to only need assistance up to 5-10 hours/mo on these tasks.
We're looking for someone we can reliably call on when we need assistance.  

Responsibilities:

Oversee the integration and management of marketing technologies, specifically Klaviyo and Google Tag Manager, across our Magento sites.
Implement and configure Google Tag Manager to accurately track user interactions, conversions, and other key metrics.
Develop and manage Klaviyo email marketing campaigns, including automation, segmentation, and performance analysis.
Collaborate with the development team to ensure seamless integration of tracking codes and marketing tools on the Magento platform.
Troubleshoot and resolve technical issues related to tracking, tagging, and marketing automation.
Analyze website and campaign performance data to provide actionable insights and recommendations for optimization.
Maintain and update documentation on tracking setups, marketing workflows, and integration processes.
Stay informed about the latest trends and best practices in marketing technology, eCommerce, and digital marketing.

Requirements:

Proven experience in managing marketing technologies, with a focus on eCommerce platforms (preferably Magento).
Strong proficiency in Google Tag Manager, including tag configuration, implementation, and troubleshooting.
Expertise in Klaviyo, including campaign setup, automation, and performance tracking.
Familiarity with web analytics tools (e.g., Google Analytics) and the ability to analyze and interpret data to drive marketing decisions.
Basic understanding of HTML, CSS, and JavaScript for troubleshooting and implementing tracking tags.
Excellent problem-solving skills and attention to detail.
Strong communication and collaboration skills.
Ability to work independently and manage multiple projects concurrently.

Preferred Qualifications:

Certification in Google Tag Manager, Google Analytics, or a related field.
Experience with other marketing automation tools and platforms.
Knowledge of SEO, PPC advertising, and other digital marketing strategies.