Marketing Specialist, Demand Generation in Freshcode

Experience in IT as a Demand Generation/Marketing Specialist from 1 year Proficiency in written English at the Upper Intermediate level and above Skills in analyzing target markets and developing recommendations based on it Understanding and skills in using ICP and Buyer persona for service IT companies Experience in creating targeted content for B2B audiences Basic experience demand generation and SMM Skills in working with research tools (Sales Navigator, Ahrefs, SparkToro, etc.), as well as AI Will be a plus: Lead generation experience SEO experience Freshcode is a team of 120+ IT specialists working on socially significant projects with customers from Europe, the USA and Australia. The role of the marketing team in the company is to understand the needs of the target audience, their headaches and unsolved problems. The main goal of the team is to use this understanding to increase customer engagement rates and increase their loyalty. The responsibilities of the Marketing Specialist are to research the target audience and trends in the technology and software development niches, develop and distribute marketing materials. We offer: Flexible work schedule: you can start your day from 9:00 a.m. to 12:00 p.m. Remote work format Absence of time trackers Paid vacation (15 working days) and sick leave (10 working days) FOP registration, assistance in its management from the company's lawyers and accountants Interview stages: Interview with a recruiter and checking English (30-60 min) Interview with the Head of Marketing (30-60 min) Test task, [Analysis of the target market (including audience, competitors, events, trends, etc.) and interpretation of the received data into effective recommendations, Creation and distribution short marketing materials such as social media news, guest articles and video scripts, as well as collaboration with content writer and designer, Maintaining and updating social media profiles, interacting with social groups for effective content distribution] Requirements: AI, SEO, Digital marketing, Email marketing, Social media Tools: . Additionally: International projects, Training budget, Small teams, Free coffee, Playroom, Free snacks, Free beverages, Modern office, No dress code.