Marketing Specialist in Uptech

💬 Hello! We are Uptech, an international software development company working with startups and well-known businesses from the US and Europe. Products and ideas inspire us, so we build them ourselves and help our customers launch projects that positively impact people's lives. In seven years, we have created more than 150 products, including Dollar-Shave Club, Goat and Aspiration. Our RnD team has launched 7 successful startups, including: Plai, Sommo, Dyvo and Rozmova. Required skills: 3+ years of IT marketing experience; Deep understanding of analytics, SEO and content optimization strategies; Data-based approach to decision-making; Experience working with broad digital marketing strategies and platforms including PR, social media; Excellent project management and communication skills; Strong knowledge of ABM marketing with successful cases, proven results and metrics; Experience working with various marketing channels, proven by successful results; Ability to work productively with by other team members;Experience with marketing automation tools (e.g. Pipedrive, Mailchimp);Experience in marketing research and market analysis;Flexibility and adaptability to rapidly changing market conditions;C1+ English language proficiency.Main tasks:Development and implementation of effective ABM (Account-Based Marketing) campaigns to achieve the company's goals; Preparation of all necessary marketing materials for ABM campaigns, including landing pages, case studies, and other assets; Conducting in-depth market research to identify and analyze the target audience, competitors and new opportunities; Use of analytical tools for monitoring and evaluating the effectiveness of marketing campaigns, providing recommendations on their optimization; Searching and opening new marketing channels for promoting the company's services; Constant cooperation with the sales team to coordinate strategies and ensure synergy between marketing and sales; Cooperation with external partners, agencies and service providers to implement marketing campaigns. What we offer: A strong, open team that is focused on providing the best quality for our clients; Hybrid work format: remotely or in a cozy office in Kyiv; Flexible schedule: 8 hours a day depending on your biorhythms (no fixed of the start of the working day); Paid vacation (31 days off per year: 11 public holidays + 20 actual vacation); Paid sick leave without certificates (10 working days per year); Registration as a private entrepreneur (FOP, managed by our accountant); Sports activities ( football team, volleyball team, marathons, Race Nation); social activities and internal events to share knowledge. Show more Show less Position level Senior secondary level Type of employment Full-timeJob responsibilities Marketing and Sales Industries IT services and IT Consulting