Marketing Specialist in Inqud

Role OverviewThe role encompasses avariety ofday-to-day marketing responsibilities, including market research, social media management, optimizing sales funnels, and enhancing sales support tools. Weare looking for ahighly creative, decisive, and self-organized individual with asolid skill set todrive our marketing efforts forward.Your TasksDevelop tailored marketing strategies totarget and engage the B2B segment effectively.Translate marketing strategies into actionable tactics todrive business growth.Conduct comprehensive research tounderstand market dynamics, competitors and target audiences.Collaborate with designers todevelop compelling solutions and leverage testimonials and testimonial platforms toenhance brand reputation and engage customers.Craft compelling marketing materials that resonate with our audience across various channels.Streamline marketing operations byorganizing meetings, managing tasks, and ensuring seamless workflow.Track and analyze marketing metrics toevaluate campaign effectiveness and refine strategies.Work closely with project partners toplan and execute events, PRinitiatives, and communication strategies.Oversee digital adcampaigns, optimizing performance and maximizing ROI.Coordinate participation inindustry events and webinars toshowcase our brand and expertise.Provide the sales team with compelling marketing collateral and presentations todrive conversions.Stay updated oncryptocurrency and fintech trends, fostering relationships and enhancing brand credibility.RequirementsProficiency inemail, SEO, SEM, PR, PPC, and SMM, demonstrating strategic expertise inleveraging these tools toachieve business goals.Successful track record inorganizing exhibitions and conferences, highlighting the ability toexecute impactful events.Strength informing strategic partnerships and identifying profitable opportunities across B2B and B2Csectors.Proactive mindset and customer-centric approach ensure consistent delivery ofresults infast-paced environments.Hands-on experience with various marketing tools including email senders (e.g., Mailchimp, GetResponse, Brevo), Google Analytics, Google Ads, Google Console, Awario, Brand24, and Hootsuite.