Marketing Performance Copywriter in Welltech

Welcome to Welltech — a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

We are seeking a talented Native US Performance Copywriter to join our marketing team. The ideal candidate will have a proven track record of creating compelling copy that drives installs and purchases. This role will focus on crafting copy for various digital marketing channels with a strong emphasis on driving performance metrics such as CPA and ROI.

Responsibilities:

• Develop highly effective, original, and targeted copy for performance marketing creatives.
• Actively participate in creative producers team brainstorms to contribute innovative ideas and concepts and develop the existent copies.
• Create compelling communications tailored specifically for blogger briefs to ensure those communications correspond to performance marketing standards.
• Conduct thorough research and analysis to understand target audience demographics, preferences, and behaviors.
• Collaborate closely with the SMM, ASO and CRM teams as needed to ensure cohesive messaging and alignment across all channels.
• Stay up-to-date with industry trends and best practices in copywriting and digital marketing.

Requirements:

• Proven experience as a performance copywriter, preferably in a digital marketing agency or in-house marketing team.
• Exceptional writing skills with a keen eye for detail and grammar.
• Strong understanding of digital marketing principles and techniques.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Bachelor’s degree in Marketing, Communications, English, or related field would be advantageous.
• Having a background in Health and Fitness (H&F) would be advantageous.

Check out some of our products:

• Muscle Booster — https://musclebooster.fitness/
• Yoga-Go — https://yoga-go.fit/
• FitCoach — https://fitcoach.fit/
• WalkFit — walkfit.pro
• Omo — bit.ly/OMOio

Candidate journey: ⭕️ Intro call ---- ⭕️ Tech Interview ---- ⭕️ Test task ---- ⭕️ Final interview

As a part of our team, you’ll have the opportunity to develop and implement your own ideas, while helping make the world a better place. Let’s get to know each other!