Marketing Manager (Turkish market) in GoITeens

Marketing Manager (Turkish market) віддалено GoITeens Turkey isabusiness unit ofthe GoIT Group international project, the goal ofwhich istocreate the best educational experience for children and teenagers inthe process ofmastering programming, design and modern technologies. Weare asmall international team ofspecialists who react quickly and make decisions without excessive bureaucracy, based onfeedback and data, aswell asour in-house expertise. Inour team, itisimpossible tobeoutside the context ofbusiness development— wealways encourage initiative. Therefore, our GoITeens team islooking for a Marketing Manager for the Turkish market. Responsibilities: Acquire users toeducational programs for children and teenagers bydeveloping and implementing marketing strategies Launch and optimize advertising campaigns inFacebook Ads Set upcontextual advertising inGoogle Ads toincrease the circulation ofprograms and the brand Prepare reports and analytics oncampaigns, taking into account feedback from the sales department Monitor the cost ofthe lead and keep itwithin the KPI Monitor the quality ofthe leads (target audience/ non-target audience) Communicate with copywriters and designers, give them feedback onthe quality ofthe ads Generate ideas for improving advertising, landing pages Analyze competitors, market and audiences Test new tools and engagement channels Participate ingenerating hypotheses toimprove the engagement funnel and the product What’s important tous: Key: Proficiency inFacebook Ads, FBPixel, FBEvent Manager Proficiency inEnglish atthe Upper Intermediate level and above Experience working with international audiences and markets The ability tofind offers and connections for the target audience, generate ideas for promo campaigns; Understanding ofbasic CPM, CPC, CTR, CPA, CPL, CPS, ROMI metrics Proficiency invarious analytics services (for example, Google Analytics, Ahrefs, Hotjar, SearchConsole, SEMRush); Understanding each acquisition stage and knowledge ofhow tomake apositive impact. Additional: Basic skills ofworking with E-mail marketing tools Soft skills that will help toperform ontop Communicability— the ability tocommunicate with people, with the team Openness tonew knowledge and approaches High motivation and focus onresults Developed analytical and critical thinking What weoffer for your expertise: Acompetitive salary corresponding toyour competencies and amotivating system ofbonuses, depending onthe KPIs Cool inspirational product with high NPS Comprehensive support ofyour initiatives from management and resources for their implementation The best workplace inthe world— from any corner ofthe world, completely remotely, the schedule isflexible Discounts onthe company’s product Freedom indecision-making and the ability tocontribute personally tothe project’s development.