Marketing Manager / Product Marketing Manager in New Age

Marketing Manager / Product Marketing Manager віддалено About New Age Weare adynamic conglomerate inthe financial services and cryptocurrency sectors, including afinancial consultancy, aforeign exchange brokerage, adigital payment gateway, and anE-Money Institution. Our entities, New Age Crypto and New Age Partners , are atthe forefront ofrevolutionizing financial transactions and payments solutions. Weaim tobridge traditional financial services with alternative finance solutions, digital currency payments, offering innovative solutions for the B2B market inUK, EUand worldwide. Job Overview: When hiring aMarketing Manager/ Product Marketing Manager with hands-on experience toassist the Head ofMarketing, it’s crucial tooutline responsibilities that reflect both strategic and practical aspects ofmarketing. This role often bridges high-level strategy and day-to-day execution, ensuring that marketing initiatives are successfully developed and implemented. Formally you will bearight hand ofHead ofMarketing and will help maintain all activities and channels tobring product onmarket. Key Responsibilities: Market Research and Analysis: Conduct Market Research: Identify trends, customer needs, and competitive offerings toinform marketing strategies and product development. Track Market Trends and Competitors: Monitor the market toidentify opportunities and threats, keeping the marketing strategy responsive and relevant. Competitors Activities Tracking: Keep aclose eye oncompetitors’ marketing strategies, campaigns, and outcomes tobenchmark and differentiate our approach. Competitors Features Research: Analyze competitors’ product features, strengths, and weaknesses toidentify gaps inthe market and opportunities for innovation. Marketing Execution: Develop Ideal Customer Personas (ICP) Customer Journey Mapping (CJM) : Incollaboration with the Head ofMarketing, design CJM toenhance customer experience and product interaction. Pricing Model Adjustment: Collaborate with the Head ofMarketing torefine and adjust the pricing model based onmarket expectations, company goals, and competitors’ overview. Digital Marketing Campaigns: execute digital marketing campaigns inclose cooperation with the Head ofMarketing topromote products and attract new clients. Content Management: Ensure all marketing content accurately reflects the product’s features and the brand’s core values, creating acohesive and compelling narrative. Campaigns and Promotions: Managing Campaigns with Influencers: Develop and execute marketing campaigns involving influencers tobroaden market reach and enhance brand visibility. Referral Programs: Design and implement referral programs toincentivize existing customers torefer new clients, leveraging word-of-mouth marketing. Marketing and Sales Presentations: Create compelling presentations tosupport marketing and sales efforts, effectively communicating the value proposition. Engagement and Retention: Customer Engagement and Retention Strategies: Develop and execute activities aimed atexpanding customers’ usage ofproducts and increasing retention tomaximize Lifetime Value (LTV). Event Marketing: Execute marketing activities related toparticipation inindustry events, enhancing brand presence and networking opportunities. Cross-Channel Marketing Campaigns: Build specific cross-channel marketing campaigns and activities aimed atincreasing specific marketing metrics. Participation inMarketing Activities: Actively participate inall marketing activities, taking anexecutive ormanagement role toensure cohesive execution and alignment with overall marketing objectives. Customer Engagement: Feedback Collection and Implementation: Engage incollecting, processing, and implementing customer feedback into product development and marketing strategies. Client Feedback Loop: Establish asystematic process for gathering, analyzing, and acting oncustomer feedback tocontinuously improve products and services. Customer Development Interviews: Conduct in-depth interviews with current and potential customers tobetter understand their needs, experiences, and pain points. Sales and Marketing Materials Development: Inclose cooperation with copywriters, develop product documentation, pitch decks, and other materials highlighting product features and functionality. Qualifications: Proven experience 2+years inmarketing management orproduct marketing, preferably inthe fintech, financial services, orcryptocurrency sectors. Strong understanding ofmarket research techniques, competitor analysis, and customer engagement strategies. Experience inICP, buyer personas, and customer journey mapping. Familiarity with product pricing strategies, product launch planning, and sales enablement techniques. Ability towork collaboratively across departments toachieve marketing and product goals. Excellent communication skills, with the ability tobrief and coordinate teams effectively. Proficiency indigital marketing, campaign execution, and analytics. Why Join Us? Bepart ofacutting-edge group offinancial services and cryptocurrency entities. Join adynamic team environment where your contributions are valued and can make asignificant impact. Compensation package, tailored toyour experience and contributions. Location: Remote Contract Type: Full-time, B2B contract basis