Marketing Manager / Lead (eSIM) in Genesis

Hello!We are looking for an ambitious and independent Marketing Manager / Lead who will set up our marketing activities in the new B2C product (as part of Genesis ecosystem) in the travel & telecommunication market. 🧑‍💻 Work format:- Possibility to work fully remotely or from our offices in Warsaw or Kyiv.💼 About us:- We are a mobile and web application (Web, iOS, Android) that enables easy and fast purchases of mobile data packages in any country in the world, leveraging eSIM technology;- Our product allows seamless use of internet services while travelling at rates much lower than roaming and without having to search for local operators or purchase physical SIM cards;- We target T1 countries (mostly US).💼 Your tasks:- Develop the marketing plan and execute it later on;- Plan, execute, and optimize our advertising budgets on Meta, TikTok and other sources to drive user acquisition;- Establish a framework for content creation and subsequent oversight to ensure quality and consistency;- Collaborate with internal and external stakeholders to generate compelling content that educates, entertains, and inspires our target audience;- Create with the leadership team robust systems for tracking performance and conducting in-depth marketing analytics to gain actionable insights;- Track, analyse and improve key metrics (CPA, ROI, and others);- Generate hypotheses to improve the effectiveness of new user acquisition;- Collaborate closely with Product and Analytics Team to improve KPIs.💪 About you:- Experience with demonstrated success in user acquisition in: Facebook Ads, TikTok,;- Good knowledge of Tableau;- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions;- Motivation, diligence, ownership, and autonomy;- At least upper intermediate English level (all work communication in English).✨ Nice to have:- Experience with demonstrated success in Apple Search Ads and Google Ads;- Experience in Tableau, Google Analytics;- Experience in SEO and organic traffic;- Experience in content creation.🚀 Why to join us:- Direct impact on the newly developed business (we are still before the official release);- You can set up things from scratch based on best practices;- Steep learning curve (access to all Genesis resources, expertise, and networking opportunities);- We build product-driven application with a strong emphasis on UX/UI;We look forward to welcoming a dynamic individual to our team who is poised to make a significant impact in this exciting new venture. Join us in reshaping the future of connectivity.