Marketing manager (iGaming) in Forsa Recruiting

For our client — International Gambling HoldingGambling Solutions, company with 15 years of experience in the gambling industry, we are looking for Marketing manager with experience in Igaming (online casinos)Job Overview: The Marketing Manager is responsible for developing and implementing marketing strategies, managing teams, and liaising with various departments, including B2B platform partners, sales, and retention. Responsibilities:1. Developing Marketing Strategies:Analyzing the market and competitors to create effective marketing strategies.Planning and executing marketing campaigns tailored to the specifics of the gaming industry.2. Utilizing Marketing Channels:Utilizing specific channels like affiliate and contextual advertising to attract customers.Creating online campaigns and social media content aligned with the interests of the target audience.3. Brand Management:Strengthening the brand through developing and sustaining the company’s image andpositioning.4. Managing Affiliate Programs:Developing collaboration strategies with affiliates to boost traffic and customeracquisition.Overseeing affiliate reward programs and evaluating their effectiveness.5. Collaboration with the CRM Department:Interacting with the CRM department to develop personalized marketing strategies andenhance the customer experience.6. Working with Designers:Collaborating with designers to create creative content and advertising materials.7. Content and SMM Management:Devising content marketing strategies, including social media, to increase brand appealand audience engagement.Coordinating content efforts to align with marketing objectives.8. Collaboration with Sales and Retention:Collaborating with the sales team to optimize marketing strategies and improveconversion rates.Coordinating with the retention team to implement customer retention measures.9. Engagement with B2B Partners:Establishing strategic relationships with key B2B partners for effective product/servicerepresentation on the platform.Liaising tasks through account managers of partner platforms to coordinate productimprovements and achieve mutual goals.Conducting joint marketing and advertising initiatives to increase product presence andvisibility on the B2B platform.We are looking for someone who:Has 3+ years' experience across marketing in the online gambling industryExperience in gambling, online casino — MUST HAVE, in betting, sportsbook — will be a great plusProves a broad knowledge of the marketing manegement, customer experience and new technologies& trendsHas very good analytical, communication skills and a hands-on approachProves a good understanding of affiliates and B2B partners collaboration for igamingIs Fluent in English Company offers:Advantages of developing brands and productsWorking in the Bucharest office or remote (negotiable)Official employmentRelocation support: visa support, documents assistance, housing reimbursement (in case of relocation)Compensation system: salary + bonusesDynamic & supportive team International culture and multinational environmentEmbark on a fulfilling career with Gambling Solutions, where your expertise and commitment will shape the future of the gambling industry. Apply now and be a key player in our journey towards excellence! For more details please DM TG@forsarecruiting