Marketing manager / Brand manager (real estate) in Kovalska

Kovalska Group is a company with a history spanning 70 years of continuous development in the construction industry. We are a national leader in the production of building materials and a leading developer. The group unites enterprises that carry out a full cycle of work - from the extraction of raw materials, the manufacture of products to the construction of buildings and infrastructure objects of various purposes.

We are happy to invite you to join our team Marketing Manager / Brand Manager (Real Estate Marketing Department)

We are looking for a person with bold ideas and a fresh look at marketing, design!

The brand manager will be responsible for the development and implementation of the marketing strategy of residential and commercial real estate brands and the implementation of development tasks

Tasks:

• Planning and conducting marketing research
• Market analysis and determining the main advantages, CA, drawing up a client portrait
• Defining and arguing brand goals for the performance of business and financial tasks of the company
• Development of the name and corporate style of the brand
• Development of the strategy for the brand to enter the market and marketing plans for the year
• Budgeting
• Development and implementation of the program to stimulate sales, advertising campaigns, organization of exhibitions, presentations, etc.
• Control of the conduct and analysis of the effectiveness of the events held, preparation of reports
• Planning, accounting and ordering of POS materials, souvenir and advertising products
• Development and control of the design of points of sale and construction sites
• Cooperation with the PR department for promotion in social networks
• Planning, placement and control of advertising in mass media and external media
• Coordination and control of activities with advertising, BTL, PR and media agencies
• Analysis of sales and advertising activities
• Analysis of competitor activities

Our expectations:

• Higher education
• Experience as a marketer or brand manager for 2 years or more
• Experience in developing and launching a brand
• Experience in creating and implementing marketing strategies and plans, monitoring their implementation
• Experience in media planning
• Understanding principle of interaction of various communication channels (ATL, BTL, Digital, SMM)
• Digital marketing: knowledge and experience of working with basic metrics and tools (SEO, SMM, contextual advertising, targeted advertising, etc.)
• Excellent knowledge of MS Excel, Power Point

What we offer:

• Work in a dynamic company that is a leader market
• Professional team, powerful brands
• Official employment, social guarantees
• Completely "white" wages
• 24 days of paid vacation
• Work schedule: Mon-Fri, from 9:00 a.m. to 6:00 p.m.
• Modern office near Olimpiyska metro station (with safe shelter and everything necessary for effective jobs)

If you have relevant experience, send your resume!

We will be glad to meet you!