Marketing Manager (ASIM) in Genesis

Marketing Manager (eSIM) Київ, офіс, Варшава (Польща), віддалено Hello! Weare looking for anambitious and independent Marketing Manager who will set upour marketing activities inthe new B2C product (aspart ofGenesis ecosystem) inthe travel &telecommunication market. Our team isactively growing, soifyou perform exceptionally well, you will have the opportunity tolead the team inthe future. Work format: Possibility towork fully remotely orfrom our offices inWarsaw orKyiv. Aboutus: Weare amobile and web application (Web, iOS, Android) that enables easy and fast purchases ofmobile data packages inany country inthe world, leveraging eSIMtechnology; Our product allows seamless use ofinternet services while travelling atrates much lower than roaming and without having tosearch for local operators orpurchase physical SIMcards. Your tasks: Collaborate with the leadership team todevelop the marketing plan for the upcoming 3–6 months and execute itlateron; Plan, execute, and optimize our advertising budgets onMeta, TikTok and other sources todrive user acquisition; Establish aframework for content creation and subsequent oversight toensure quality and consistency; Collaborate with internal and external stakeholders togenerate compelling content that educates, entertains, and inspires our target audience; Create with the leadership team robust systems for tracking performance and conducting in-depth marketing analytics togain actionable insights; Track, analyse and improve key metrics (CPA, ROI, and others); Generate hypotheses toimprove the effectiveness ofnew user acquisition; Collaborate closely with Product and Analytics Team toimprove KPIs. About you: Experience with demonstrated success inuser acquisitionin: Facebook Ads, TikTok; Extensive knowledge ofAppsflyer; Good knowledge ofTableau; Strong analytical skills with the ability tointerpret data, draw insights, and make data-driven decisions; Motivation, diligence, ownership, and autonomy; Atleast upper intermediate English level (all work communication inEnglish). Nice tohave: Experience with demonstrated success inApple Search Ads and Google Ads; Experience inFigma, Amplitude, Google Analytics; Experience inSQL/ BigQuery; Experience inSEO and organic traffic; Experience incontent creation. Why tojoinus: Direct impact onthe newly developed business (weare still before the official release); You can set upthings from scratch based onbest practices; Steep learning curve (access toall Genesis resources, expertise, and networking opportunities); Webuild product-driven application with astrong emphasis onUX/UI; Potential for leadership advancement based onexceptional performance. Welook forward towelcoming adynamic individual toour team who ispoised tomake asignificant impact inthis exciting new venture. Joinus inreshaping the future ofconnectivity.