Marketing Manager (Aquisition), part-time in cashtime

2 вересня 2024

Marketing Manager (Aquisition), part-time

віддалено

Company Description

cashtime is the first fintech company in Ukraine that has transformed the borrowing process into a convenient tool, all within a few clicks. With no paperwork, no bureaucracy, no credit history checks, we aim to help individuals address financial matters without complications.

We’ve been working on a car loan market since 2014 and decided to move online last year. With iOS and Android apps, our customers can apply for a loan easily and manage their payments after loan approval.

Role Description

This is a  part-time remote role for a Marketing professional responsible for the customer acquisition. Marketing Manager will be responsible for developing and implementing strategies to acquire new customers through various marketing channels. Daily tasks include analyzing market trends and needs of target audience, identifying how to reach the target audience better, creating marketing campaigns, and measuring the effectiveness of acquisition efforts.

Responsibility:

• Data-driven decision-making regarding user acquisition channels
• Reporting for ROI for each channel
• Campaign planning across various channels (Meta, digital ads, SEO etc.) with vendors
• Vendor management (SEO agency, context ad professional etc.)

Qualifications

• Digital Marketing and Social Media Marketing experience
• Proficiency in analytics tools (GA, Amplitude) and marketing attribution (AppsFlyer or similar)
• Knowledge of SEO/SEM principles and email marketing campaigns
• Strong communication and presentation skills
• Ability to work independently and remotely
• Experience in the fintech industry is a plus