Marketing manager in Red Cross Ukraine

The National Committee of the Ukrainian Red Cross Society (URCS) announces a competition for the position of Marketing manager 

The Ukrainian Red Cross Society is the largest humanitarian organization in Ukraine, which is one of the first to respond to all emergencies in the country and provide assistance to those who need it most. 

Do you feel like you can make the world a better place? Join the Ukrainian Red Cross Society: 

• The opportunity to do good: Help those who need it and feel inspired by contributing to a better world. 
• New knowledge and skills: Take interesting trainings, become a volunteer or employee, and gain valuable experience for your life. 
• Friends and like-minded people: Join a team of caring people who are always ready to help. 
• Pride in your actions: Join and feel proud to be a hero! 

The Ukrainian Red Cross is thousands of people across Ukraine who make the world a better place every day. 

As a Marketing Specialist (Marketolog), you will play a crucial role in propel the organization's marketing efforts forward, driving brand awareness role and in supporting the implementation of the Ukrainian Red Cross Society’s missions. Armed with your expertise in market research, audience behaviours, and innovative marketing strategies, you will play a pivotal role in crafting and executing successful campaigns that resonate with the target audience and set the organization apart from its competitors. 

Success Indicators:

• Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the organization's objectives and target market. Collaborate with cross-functional teams to ensure cohesive and integrated marketing initiatives. Marketing strategy needs to be developed in close cooperation with the fundraising department.
• Market Research: Conduct in-depth market research to identify market trends, consumer preferences, and competitive landscapes. Utilize data-driven insights to inform marketing decisions and create effective positioning strategies.
• Content Development: Create engaging and persuasive marketing content, including copy, visuals, and multimedia materials, to attract and retain customers across various platforms such as websites, social media, email campaigns, and print materials. 
• Collaboration and Teamwork: A successful marketing manager will collaborate effectively with the other departments, demonstrating strong teamwork and skills.

Essential Tasks: 

•   Digital Marketing: Oversee digital marketing campaigns, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and other online initiatives to enhance the organization's online presence and drive lead generation.
• Customer Segmentation: Segment the target audience and tailor marketing efforts to appeal to specific customer groups, ensuring relevant and personalized messaging that resonates with each segment. 
• Marketing Analytics: Analyse marketing data and metrics to evaluate campaign success, identify opportunities for improvement, and make data-driven recommendations to enhance marketing performance. 
• Communication Analysis: Monitor and analyse the effectiveness of marketing efforts using data and metrics, providing insights to improve future strategies.
• Report Presentation: Prepare comprehensive reports to relevant stakeholders, including team members and management and donors.
• Trends and Benchmarks: Stay updated with industry trends, benchmarks, and best practices in reporting, adopting innovative approaches to measure success.
• Participation in project or work groups of the URCS headquarter branches

Additional Tasks:

• Prepare speaking points and reactive lines for various occasions in collaboration with Unit.
• Collaborate with key Red Cross and Red Crescent Movement partners in the EU and beyond to coordinate joint communicational advocacy campaigns.
• Prepare reports. 
• Participate in the process of digital transformation.

Requirements 

• Bachelor's degree in Marketing, Business Administration, or a related field 
• Minimum of 3 years of experience in marketing, preferably in a similar role or within the relevant industry.
• Highly computer literate with capability in email, MS Office, and related business and maketing tools.
• Strong knowledge of marketing principles, market research, and consumer behavior.
• Proficiency in digital marketing tools, social media platforms, and marketing automation software.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Experience of working with social networks and different media outlets
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinking and the ability to propose innovative marketing strategies.
• Project management skills to effectively plan and execute marketing campaigns.
• Strong teamwork and collaboration abilities to work effectively with cross-functional teams.
• Results-driven with a focus on achieving marketing objectives and driving business growth.
• English language - Professional Working Proficiency

The Ukrainian Red Cross Society offers: 

• Interesting, diverse and multitasking work; 
• Employment in accordance with the Labor Code; 
• Timely payment of salary; 
• A friendly and close-knit team of like-minded people; 
• Participation in trainings and seminars in Ukraine and abroad. 
• Unique experience in the largest public organization in Ukraine 

We aim to create asafe and inclusive environment at URCS that will provide all employees and volunteers, regardless of age, gender, ethnicity, religion, disability, or sexual orientation,  equal access to opportunities, protection of their dignity, and equal rights.  

We are an employer with equal opportunities for all employees, including people with disabilities.  

We do not discriminate in our recruitment and employment practices based on race, color, religion, gender, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, genetic information, or age.  

Sexual exploitation and abuse are prohibited in all forms. The organization implements a policy to prevent sexual harassment, sexual exploitation, and abuse, including in the workplace.

Location: Kyiv 

If you are interested in this position, please send your CV and Cover letter to [email protected]  

Due to a large number of requests, we contact candidates who fully meet the requirements of the vacancy. 

Національний комітет Товариства Червоного Хреста України (ТХЧУ) оголошує конкурс на посаду  Маркетинг менеджер

Товариство Червоного Хреста України - найбільша гуманітарна організація України, яка одна з найперших реагує на всі надзвичайні ситуації в країні і надає допомогу тим, хто найбільше її потребує. 

Відчуваєте, що можете зробити світ кращим? Приєднуйтесь до Товариства Червоного Хреста України:  

• Можливість творити добро: Допоможіть тим, хто цього потребує, і відчуйте натхнення  від зробленого внеску   
• Нові знання та навички: Пройдіть цікаві тренінги, станьте волонтером або співробітником і отримайте досвід, який стане у пригоді в житті. 
• Друзі та однодумці: Приєднуйтесь до команди небайдужих людей, які завжди готові прийти на допомогу. 
• Гордість за свої дії: Долучайтесь та відчуйтесь гордість за те, що ви – герой! 

ТЧХУ – це тисячі людей по всій Україні, які щодня роблять світ кращим. 

Як фахівець з маркетингу (маркетолог), ви відіграватимете вирішальну роль у просуванні маркетингових зусиль організації, сприятимете підвищенню впізнаваності бренду та підтримці реалізації місій Товариства Червоного Хреста України. Озброївшись знаннями в галузі маркетингових досліджень, поведінки аудиторії та інноваційних маркетингових стратегій, ви відіграватимете ключову роль у розробці та проведенні успішних кампаній, які резонуватимуть з цільовою аудиторією та вирізнятимуть організацію серед її конкурентів. 

Індикатори успіху:

- Маркетингова стратегія: Розробляти та впроваджувати комплексні маркетингові стратегії, які відповідають цілям організації та цільовомin the market. Collaborate with cross-functional teams to ensure aligned and integrated marketing initiatives. The marketing strategy should be developed in close collaboration with the fundraising department.

- Market Research: Conduct in-depth marketing research to identify market trends, consumer preferences and the competitive environment. Use the data obtained to make marketing decisions and create effective positioning strategies.

- Content development: Create interesting and compelling marketing content, including texts, visuals and multimedia materials, to attract and retain customers on various platforms such as websites, social networks, email newsletters and printed materials. 

- Collaboration and Teamwork: The successful Marketing Manager will collaborate effectively with other departments, demonstrating strong teamwork and teamwork skills.

Essential Responsibilities : 

- Digital Marketing: Manage digital marketing campaigns including social media marketing, search engine optimization (SEO), pay-per-click (PPC), marketing email and other online initiatives to strengthen the organization's online presence and drive lead generation.

- Customer segmentation: Segment target audiences and tailor marketing efforts to specific customer groups, ensuring relevant and personalized messages that resonate with each segment. 

- Marketing Analytics: Analyze marketing data and metrics to measure campaign success, identify opportunities for improvement, and provide data-driven recommendations to improve marketing effectiveness. 

- Communication Analysis: Track and analyze the effectiveness of marketing efforts using data and metrics, providing information to improve future strategies.

- Presentation of reports : Prepare comprehensive reports for relevant stakeholders, including team members, management and donors.

- Trends and metrics: Stay abreast of industry trends, benchmarks and best practices in the field of reporting, applying innovative approaches to measuring success.

- Participation in project or working groups of branches of the head office of the TCHHU

Additional tasks:

- Preparation of theses for speeches and rejoinders for various cases in cooperation with the unit.

- Cooperate with key partners of the Red Cross and Red Crescent Movement in the EU and beyond to coordinate joint communication advocacy campaigns.< /p>

- Prepare reports. 

- Participate in the digital transformation process.

Requirements:

- Bachelor's degree in Marketing, Business Administration or related field industries

- At least 3 years of experience in marketing, preferably in a similar position or in a related field.

- High level of computer literacy, ability to work with e-mail, MS Office and appropriate business tools.

- Deep knowledge of marketing principles, marketing research and consumer behavior.

- Proficiency in digital marketing tools, social media platforms and marketing automation software.

- Excellent written and oral communication skills, ability to create persuasive marketing content.

- Experience with social networks and various mass media

- Analytical mindset with the ability to interpret data and generate actionable insights.

- Creative thinking and the ability to propose innovative marketing strategies.

- Project management skills to effectively plan and implement marketing campaigns.

- Strong teamwork and collaboration skills for effective work with cross-functional teams.

- Results-oriented with an emphasis on achieving marketing goals and business development.

- English language - professional working level

The Red Cross Society of Ukraine offers: 

• Interesting, diverse and multitasking work; 
• Employment according to Labor Code; 
• Timely payment of wages; 
• A friendly and cohesive team of like-minded people; 
• Participation in trainings and seminars in Ukraine and abroad. 
• Unique work experience in the largest public organization of Ukraine

We aim to create a safe and an inclusive environment that will provide all employees, volunteers, regardless of age, sex and gender, ethnic origin, religion, disability, sexual orientation, equal access to opportunities, protection of their dignity and equal rights. 

We are an equal opportunity employer for all employees, including persons with disabilities. 

We do not discriminate in our selection and employment based on race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, genetic information, age. 

Sexual exploitation and abuse in all forms is prohibited. The organization implements a policy to prevent sexual harassment, sexual exploitation and harassment, including in the workplace.  

Workplace: Kyiv

Trial period - 3 months. 

Please send your resume indicating the desired salary level with the designation of the position to the following address: [email protected]. 

Due to the large number of requests, we contact candidates who fully meet the requirements of the vacancy.