Marketing Manager in Binaryx

Job Summary:

We are seeking a highly skilled and result-oriented Product Marketing Manager to join our team. This role requires a strategic thinker with excellent communication skills and a proven track record in content marketing, user acquisition, and marketing strategy development. The ideal candidate will possess a blend of analytical skills and creative thinking, capable of driving growth and managing marketing campaigns effectively.

Key Responsibilities:

1. Immediate Tasks (Next 3 Months):
   • Develop and execute marketing strategies to increase traffic and user acquisition.
   • Create and test 10 marketing hypotheses, analyzing results to refine strategies.
   • Build processes for cooperation with the Sales Team.
   • Manage and optimize CRM systems (Hubspot) and other marketing tools (G-suite, Microsoft Excel).
2. Short-Term Goals (Next 6 Months):
   • Develop a comprehensive lead generation and marketing system.
   • Build and lead a marketing team, setting clear expectations and strategies.
   • Conduct competitor and market analysis to inform marketing strategies.
   • Address key projects/initiatives, ensuring accountability and effective decision-making.
3. Ongoing Responsibilities:
   • Drive sustainable growth in revenue and other key metrics (e.g., 500k monthly revenue, 20% growth in registered users and unique visitors).
   • Balance organic and paid traffic sources (50/50).
   • Implement user analysis to better understand target audiences and tailor marketing efforts accordingly.
   • Leverage blockchain knowledge to explore new marketing opportunities.
   • Educate clients and various stakeholders through tailored content, webinars, and influencer partnerships.
   • Develop strategies for both organic and non-organic traffic generation.
   • Manage content effectively to ensure alignment with SEO best practices and advertising strategies.

Requirements:

1. Essential Skills:
   • T-shaped skills with expertise in multiple areas and deep knowledge in product marketing.
   • Project management skills.
   • Content Management.
   • SEO expertise.
   • Proficiency in traffic generation (organic and non-organic).
   • Content Marketing.
   • Result-oriented mindset.
   • Strategic development.
   • Analytical skills.
   • CRM management (Hubspot).
   • Proficiency in Microsoft Excel and G-suite.
   • Written and verbal communication skills.
   • Organizational skills.
   • Typing skills.
   • English language proficiency.
   • Advertising strategies.
2. Experience and Knowledge:
   • Previous experience in SAAS, marketplace products, or gambling industries.
   • Strong understanding of software solutions and product marketing.
   • Familiarity with user lifecycle management and lead generation strategies.
   • Knowledge of funnel building and traffic generation techniques.
   • Ability to educate various stakeholders with different content through webinars, influencer partnerships, and other channels.