Marketing Manager in QATestLab

Do you want to join a dynamic and motivated team? The company QATestLab, which successfully operates in the markets of Europe and North America, with offices in four cities of Ukraine, invites you to become a part of our community! We are looking for a talented Marketing Manager (B2B) with an analytical mindset to join to solving the company's marketing tasks and is ready for new challenges and cool results. What will you do: - independent marketing planning and formation of a strategy of the right direction - analysis of marketing data (traffic, conversions, ROI, working with GA4), tracking the effectiveness of marketing campaigns and reporting (KPI) - work with the target audience, analysis and formation of ICP - planning the work of digital advertising channels: Google Ads, Meta Ads, Bing - planning Email marketing activity - finding new sources of attracting leads - developing monthly budgets - conducting competitor analysis and monitoring market to identify new opportunities - analysis of user behavior and their path on the site - development of UTP (unique sales offer) - work with the site (increasing the efficiency of lead generation) - formation of technical specifications for the creation of advertising materials (texts, banners) for copywriters, designers, analysts - formation of a content strategy and a content plan for social networks - organization of the company's participation in profile events and conferences For success in the position, the following will be valuable: - work experience in marketing from 3 years (of which 2 years in B2B marketing) - skills in independently setting up analytics - experience setting up and conducting advertising campaigns in Google and Meta from 1 year - knowledge of modern methodologies: CJM, JTBD - command of English at level B1 orally and B2 in writing - independence in decision-making and willingness to take responsibility for one's results For comfortable and productive work, we provide:- the opportunity to offer your ideas and use the tools that are convenient for you - a flexible work schedule that will allow you to start the working day at a time convenient for you from 8:00 to 11:00 and full-time employment - the opportunity to work remotely so that you can be efficient and conveniently organize your work process - decent pay with regular performance reviews - 100% compensation for letters of incapacity for work and 18 days of leave for recovery and rest - mentor support at the initial stage for quick adaptation and professional development - free English language courses to improve your skills and professional growth - a developed corporate culture, loyalty and support programs that will make your working atmosphere comfortable and stimulating. We are waiting for you to turn great ideas into successful results together with us!