Marketing Manager in Yalantis

Marketing Manager Київ, Львів, Дніпро, Ларнака (Кіпр), Варшава (Польща), віддалено Our Yalantis Marketing Department isonthe hunt for anexperienced and result-oriented b2b marketing manager who could boast excellent leadership and communication skills totake our global customer acquisition strategy toanew level. This role requires being acreative visionary and apragmatic executor atthe same time. You’re our perfect match ifyou: experienced inmarketingIT services and/or top-notch technologies for business and technical audiences; approach acomplex task with curiosity, which motivates you toseek non-trivial solutions; could describe yourself asaT-shaped marketer who’s experienced inboth inbound and outbound techniques and who virtuously combines free and paid lead acquisition channels; business acumen toconnect business needs and technology capabilities within marketing channels, stories and messages; harness tools like Pipedrive, Dealfront, Microsoft Clarity, Google Analytics, ChatGPT orsimilar todemonstrate the impact and return oninvestment ofyour marketing activities; have hands-on experience incrafting personalised marketing for business and technical audiences; understand the various stages ofthe demand generation funnel, from lead generation toconversion. English Upper-Intermediate (B2-C1). Your key responsibilities: Take acharge ofthe demand generation funnel execution; Together with stream leaders investigate market demand and competitive landscape; Initiate and orchestrate content and messages distribution across avariety ofchannels— free and paid channels, groups, communities and platforms; Craft key messages for emails, website copies, landing pages, descriptions etc.for the copywriting team; Develop briefs for copywriters based onthe SEO strategy, research and requirements tocreate commercial pages and blog articles; Develop briefs for copywriters tocreate customer cases; leverage ICP and value proposition todevelop messages, artefacts and activities toattract new customers and nurture existing base: develop marketing assets, ensuring alignment with our services positioning and needs oftargeted audience orkey accounts; tailor messages, content, and activities toalign with the ICP and value proposition; Collaborate with marketing, sales and delivery teams tocollect insights toimprove value proposition and process potential lead objectives efficiently; Ideate and manage the end-to-end execution ofmultiple marketing campaigns, ensuring wehit our goals; Connect marketing channels into asingle funnel; Continuously experiment with new marketing tactics; Activate and set-up demand generation channels; Provide regular reports and insights tothe Director ofMarketing, analyse demand generation and conversion funnel and efforts, and pinpoint that work and what needs optimization; Manage IT-services directories set-up and budget; Manage and distribute team tasks; Keep uptodate website and digital resources. You will learn withus: how tocreate awareness inthe channels you can’t target directly; how tocreate across-functional content creation machine; adiverse skill set encompassing marketing strategy, campaignexecution, data analysis, and creative content development. What weare looking for: 4+years inB2B ITservices orenterprise B2B product marketing Experience working withUS orEU target audiences; Proven experience inusing verified marketing channels including events, social media, content, email marketing and more; Constantly hunt onthe hunt for innovative approaches and eager totest new tactics toconnect with and provide value toour customers; Agenuine enthusiasm for being anintegral part ofadynamic team; Ability tosupervise the process ofcreating SEO-optimized content (blog content, conversion copy for landing pages); You will stand outif: Have anexperience inmarketing IoT, AI/ML and engineering services/solutions; Experienced inpromoting custom solutions development, ITconsulting, orteam augmentation services; Can handle podcasts with customers. You’ll work inclose cooperation with our delivery, sales and account, marketing experts within the so-called extended solution group and, thus, drive our sales and marketing initiatives. You’ll report directly tothe company’s Marketing Director. Likewise, you’ll beresponsible for growing MQL leads through inbound and outbound channels. More specifically, you’ll bedirectly involvedin: strategizing and executing domain- and/or industry-specific marketing campaigns that are aligned with the company’s long- and short-term plans and are aimed atincreasing the awareness about the Yalantis main service line and boosting our sales; scaling marketing campaigns while still assuring their cost-effectiveness; Owning and handling marketing backlog inJira.