Marketing Manager in Rakuten Viber

Marketing Manager Київ Viber isthe most popular messenger inUkraine, installed on98% ofsmartphones. Wededicate ourselves toproviding added value toensure Ukrainians stay connected and receive accurate and verified information from official channels. Millions ofUkrainians send each other free text messages onViber, make video calls, communicate ingroup chats, follow updates from media, government agencies, celebrities, and brands. AsaMarketing Manager, you will beresponsible for developing and implementing marketing campaigns that promote Viber’s features and content and reinforce brand image inUkraine, Poland and Czech. You will have access tothe audience oftens ofmillions via free in-app tools ofRakuten Viber. You will work closely with the marketing, PR, business development and CRM teams tocreate and execute marketing campaigns. Planning, implementing and overseeing marketing campaigns topromote our brand image and launch ofnew features Managing in-app CRM campaigns (dozens ofmillions ofusers) and our local TikTok account (1M+likes), collaborating onlocal Viber channels (5M+subscribers) Creating engaging content including promotional materials, sticker packs, and lenses toenhance user engagement and brand visibility Conducting comprehensive performance analysis tomeasure the success ofmarketing initiatives and toidentify areas ofimprovement Supporting Business Development bycollaborating onpromotional activities with partners Gathering market insights tounderstand consumer trends and preferences, which will inform our marketing strategies Handling invoices and contracts related tomarketing activities and toensure budget adherence Your role will beintegral todriving our brand’s growth and visibility, while ensuring wecontinue toengage and connect with our users inmeaningful ways. 5+years ofexperience inB2C digital consumer tech marketing, with Ukrainian audience Knowledge ofperformance marketing tools/metrics Demonstrated ability inmanaging marketing campaigns, monitoring their performance, and making necessary adjustments for optimization Proven experience incontent creation with service providers, and its continuous improvement Strong analytical skills/ results-driven University degree inMarketing orrelated field SKILLS Analytical mindset with the ability tointerpret data and make data-driven decisions Strong project management skills and ability tomultitask Exceptional attention todetail Excellent collaboration skills towork effectively with the peers and stakeholders Excellent communication skills inEnglish, both written and verbal