Marketing manager in Tabula Rasa

About the project:

Timely style="font-style: normal; text-decoration: none"> EDO, EDI, Kasa, TTN and QES.

We create a single space for exchange electronic documents between business, the state and people. We are trusted by over 700,000 Ukrainian companies, which use our services (among them: Nova Poshta, Glovo, Uber, Bolt, Portmone, OLX, Delivery, Silpo, Monobank, and many others).

About the team:

< span style="font-weight: 400; font-style: normal; text-decoration: none">Timely marketing team consists of four departments:

- content (team leader, copywriter, content marketer and designer, agency that creates content for social networks)

- performance (SEO specialist, mail marketer, PPC specialist)

< span style="font-weight: 400; font-style: normal; text-decoration: none">- product marketing department (2 marketers, and we are still looking for a person in this department)

- comm team (event, PR and production)

What is important for this role:

- understanding of the basic principles and tools of B2B marketing when working with IT products;

possess systems thinking, an analytical approach in forming hypotheses and evaluating work tasks;

- to be a good manager: proactive, able to build processes, select the best ideas and bring them to life, take responsibility;

- understand the peculiarities of the market, know the meaning of communications, be able to convey the essence of messages simply and clearly;

- understand customer segmentation approaches and the ability to work with ICP (ideal customer portrait) and CJM (customer journey map);

- understand internet marketing tools for attracting and retaining customers, be able to calculate their effectiveness;

- be a good communicator and team player: organize a working group, distribute tasks, take into account the opinion of all parties for a better solution.

Would be an advantage:

- flexibility, willingness to work in a regime of change, not being afraid to expand one's role, grow and develop, take on new responsibilities;

- the ability to independently evaluate work results, present your ideas;

- work experience in the field of B2B marketing or e-commerce.

Tasks:

- set up effective lead generation for the sales department using marketing channels and activities;

- communicate and shape the product's value proposition for different customer segments based on their needs;

- to check and test hypotheses in order to improve the product for the client;

- closely interact with the sales department, analysts, research team, designers and product marketer, seo specialist, content department, email marketer, PR, events;

- take responsibility for project results, decision-making and meeting deadlines;

- build communication according to tone of voice;

- implement marketing activities independently and with the help of a team;

- launch joint projects with partners;

- predict and analyze the effectiveness of marketing activities;

- management of all digital marketing tools and channels of the project.

Stages of selection:

- resume selection;

- getting to know the recruiter;

- interview with the team leader;

- test task;

- final interview.

- official employment with the company;

- 24 calendar days of paid leave per year, unlimited sick days;

- remote work with the possibility to visit the office in Kyiv;

- health insurance.