Our client, a global player in the retail market, invites a professional to join its team for the position of Marketing Manager (food or non-food). communications, national advertising campaigns, events, recipes, tastings, communities, e-commerce development, participation in festivals and fairs, etc.Planning, organizing and launching a set of marketing communications to promote the category, aiming to increase such indicators such as NPS, category fate, category penetration in the check, winni
Our client, a global player in the retail market, invites a professional to join its team for the position of Marketing Manager (food or non-food).
communications, national advertising campaigns, events, recipes, tastings, communities, e-commerce development, participation in festivals and fairs, etc.
Planning, organizing and launching a set of marketing communications to promote the category, aiming to increase such indicators such as NPS, category fate, category penetration in the check, winnings, new traffic, purchase frequency.Search and implementation of new ideas for category development, creation of new wow projects for category development, planning of the annual communication calendar, budgeting , performance analytics.Creating creative content for marketing communications to promote the categoryDeveloping concepts for all category communications. Development and implementation of the plan of internal and external communications by category.Setting tasks and coordinating the work of creative agencies and freelancersCoordinating external and internal communications on projects to promote the categoryRegular in-depth analysis of marketing research and NPS by category, development of an action plan based on the results. Ordering new marketing research by category.Regular visits to stores and competitors, category monitoring, checklist, creation of a presentation with conclusions, creative ideas and an action plan for category development. Creative design of the category in storesFin model of the promotion, time list, budgeting, check analysis, analysis of the efficiency of the category and marketing communications.Requirements:
- Higher education;
- 2 years of work experience in food or non-food retail chains, or in production companies, advertising/event agencies.
- Experience in launching national promotions, large WOW projects, developing a communications plan and launching national advertising campaigns to promote projects. Knowledge of the market and major players in retail.
- The ability to organize yourself and the project team, the skills of coordinating the work of various company services, contractors, agencies, freelancers, the ability to create briefs, set clear tasks, organize the timely completion of tasks within the planned time list and budget.
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- Excellent communication and organizational skills, experience in category development projects or marketing projects.
- Ability to set tasks for designers and evaluate creative materials in accordance with the goals and tasks.
- Proactivity, initiative, independence, organization, discipline.
- Project management skills and budgeting, financial literacy.
- Excellent command of basic Microsoft office programs (Excel, Word, Power Point). Photoshop, Illustrator, Indesign will be a plus.
Conditions:
- Official employment;
- Competitive salary leveland + a quarterly bonus based on the performance of indicators: NPS, traffic, sales; li>
- Medical and life insurance;
- Free English language courses.