Marketing Lead in Reface🇺🇦

Reface is looking for a Marketing Lead to join the new product team. For you, this means a huge amount of interesting work — working with product hypotheses from the very beginning of their formation to the scale stage for millions of users, forming the value proposition of new products, testing user interest in a potential product, development and implementation go-to-market strategy. About us: Reface is a Ukrainian multi-product company. For more than 5 years, we have been building consumer products around AI for millions of users around the world. We currently have 7 AI-native products in our portfolio and 3 more in development. We believe that AI will change the world for the better. Or it will destroy humanity. Until that happens, we want to pull well-fed corporate cats by the whiskers and challenge mature industries with daring AI products. We are comfortable working for both mad scientists and creative people. We research thoughtfully, test quickly, deliver quickly. We're excited about this vibe. About you: You have experience launching a new product as a marketer. A particularly interesting experience is working with mobile applications. Interest in the mental well-being topic is a strong plus. You look at marketing broadly. You understand how User Acquisition works, but for you it's just part of marketing. You are always thinking about new channels of attracting users, positioning, organic growth, creative approaches to communication, iterations with creatives and messages, influencer campaigns, had experience in audience analysis (from desk researchers of the market and target, to interviews with potential users) and curiosity to dive into new niches and categorize result-driven freak. You like to test hypotheses, you understand how to do it effectively and how exactly your hypotheses should answer the key questions, you are very organized. You enjoy the opportunity to manage a bunch of different tasks all at once and collaborate with a large number of stakeholders and colleagues. You have the ambition to be involved in the creation of a cool AI product. You are driven by the opportunity to develop a marketing strategy that results in a world-famous product. You will: work with product managers and our co-CEO on new product ideas support all stages of product development from a marketing point of view: from idea generation and validation to development and implementation go -to-market product strategies, research niches and competitors, contribute to the development of product positioning and branding, form hypotheses about creatives and messages for advertising, conduct marketing tests, iterate a lot, collect metrics and draw conclusions, communicate with potential users in order to refine product or marketing search for hypotheses and test different ways of engaging the audience, including non-standard contributions to the development of product positioning and branding. Our task is to bring a new product together with you from the idea and the first tests, through the successful launch and test of the unit economy, to the stage of full scale of the product. The process :✔️ introductory call with the recruiter → ✔️ test case → ✔️ interview with co-CEO and VP of Marketing → ✔️ offer Don't hesitate - send your resume! Show more Show lessPosition level Senior secondary level Type of employment Full-time Job responsibilities Marketing Industries IT services and IT Consulting