Marketing Generalist in Techstack Ltd

Marketing Generalist

Kyiv, Kharkiv, Lviv, Wroclaw (Poland), remotely

About the product:

Techstack is looking for a specialist who shares our values ​​and thirst for development in the field of B2B marketing and sales. Joining our team means becoming part of a team that is constantly working on optimizing processes, generating new hypotheses, improving the sales funnel and sharing I'm in! approach.

We are all working together to achieve the same goal - to build a strong Techstack brand in the field of business services as a company that brings a high level of development standard to the IT industry.

Your team:

Your team consists of 8 experts in different areas, namely Digital Marketing, SMM, PR, Content and SEO. As part of your work, you will interact with technical, design and sales functions to ensure optimal and effective solutions.

You will have the opportunity to create marketing campaigns and manage them at all levels, propose ideas and implement your own initiatives in building relationships with our partners and key industry figures. You will work on a score-card with your lead to better understand business needs and update information.

Our marketing team uses sprints to better organize working time and some rituals from Scrum, which allows us to build transparency in the processes between the team.

Culture:

We bring high standards to the technology industry - this is the principle of our work. To live up to this principle, Techstack and all members are always moving forward.

Each of us has the opportunity to make our own contribution to the product, the company, the team, the industry and our personal development.

Our marketing team highlights the following additional values ​​for itself, which perfectly describe our approach and the team's internal culture:

• commitment to Goals and Results;
• life Long Growth;
• tech and Innovators Buddies;
• I'm in! collaboration;
• non-Toxic Environment: Support Each Other and Be Honest.

One of our favorite team initiatives is the Discussion Panel, which is held every Monday and we have the opportunity to discuss new trends, market trends and work insights together. Join us, the next meeting will be about the book $100M Leads: How to Get Strangers To Want To Buy Your Stuff.

Your responsibilities:

• launching marketing campaigns and monitoring their implementation from conception to effectiveness analysis (LinkedIn);
• creating valuable and engaging target audience content for our website, sales channel, marketing campaign support;
• building strategic relationships and cooperation with industry players, agencies and suppliers;
• working in a team to formulate value propositions and offers for lead generation marketing campaigns;
• measuring and reporting on the effectiveness of marketing campaigns, analyzing data and evaluating results against set goals.

This is about you:

• you have 2-3 years of experience in B2B marketing communications,acquired while working in a technology company or agency with a focus on the technology sector;
• you have experience working with LinkedIn paid advertising and launching marketing campaigns;
• know how to work with CRM and marketing automation software;
• experienced in working with Google Analytics;
• you have good writing skills and an analytical mindset, including a deep understanding of online marketing metrics;
• you demonstrate inquisitive, results-oriented thinking that is based on data;
• speak English at Upper-Intermediate level or higher;
• able to work independently and in a team.

It will be a plus:

• the opportunity to work from our hub in Wroclaw, Lviv or Kyiv;
• Experience in building and optimizing a marketing funnel;
• Bachelor's degree in marketing or related engineering field.

What we have for you:

• stable and long-term position in an experienced team;
• wide opportunities for professional and career growth - professional challenges that encourage growth, meetups, hackathons, professional communities, etc.;
• direct communication with all stakeholders and the ability to influence product development;
• horizontal connections and the absence of micromanagement instead of a traditional hierarchy - all teammates are available to each other on all issues;
• hubs in Kharkiv, Kyiv, Lviv and Wroclaw (Poland) or everything necessary for remote work;
• up to 50% compensation for the cost of educational courses and conferences for professional development;
• free English and business English courses;
• 20 days-off, 5 sick-days to support your health and rest;
• legal and accounting support;
• appreciation gifts for significant events and occasions.

Stages of joining Techstack:

1) preliminary screening with a recruiter;

2) review of your resume by experts;

3) checking the level of the English language;

4) performance of the test task;

5) interview with the Head of the Marketing Dept.

About us:

Techstack is a technology product engineering company that brings and maintains high standards of development in the IT industry. We empower each team member to influence product, company and process development.

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